A penalty is essentially a form of restriction put in place on a website’s search rankings by Google. In extreme cases, this restriction also has the potential to remove the site from appearing in organic search results completely.
Penalties are a consequence of either algorithmic updates or manual actions. Google can issue penalties to websites that it deems to be engaging in practices or activities that are against its guidelines. It is often the case that penalties occur because of activities that were undertaken in the past and now violate those guidelines.
If you have previously engaged in these sorts of practices (or they have been done to you) and it has resulted in a penalty, we can help you remedy this situation.
As previously mentioned, the hit on your website’s performance could be due to either an algorithmic penalty or a manual action.The most well known algorithm updates include the panda penalty (which largely relates to tackling poor quality content) and the penguin update (which targets unnatural or ‘spammy’ backlink profiles).
Manual actions, on the other hand, are a result of a member of Google’s team reviewing your website against their guidelines and manually issuing a penalty if they deem it to be in contravention of them.
Whilst manual actions can cover similar ground to algorithm updates, penalising you for poor quality content and backlink profiles, they can also be issued for reasons such as your site being hacked, user-generated spam or abuse of your structured markup data.
If you’re not sure which algorithm update you’ve fallen foul of or where to begin with tackling your manual actions, here at Further we offer a comprehensive recovery service, taking you from diagnosis to remediation.
Our dedicated team of SEOs can offer sitewide audits to isolate what’s causing the penalty and help minimise the loss of organic traffic and revenue. We have also developed a fast and responsive process for finding and removing ‘bad links’, offering the ability to quickly and thoroughly analyse all links pointing to your site, both at a page and domain level, isolating unnatural links that should be added to your disavow file.
Let’s make it happen. Drop us a message to find out how far we can take your business.
+44(0)20 3198 9412
Ely Road, Cambridge