Further is now part of Gravity Global

Same team. Same culture. New possibilities.

Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global.

We’re still the same team with the same leadership, offering the same world-class digital marketing services, but now with the power of a global group behind us. This website is no longer receiving updates – for all of the latest news and insights please visit gravityglobal.com.

Digital PR and Outreach

A dedicated digital outreach team ensures that your site gets noticed. We build connections for the discovery of your content from the wider web, whether that’s via digital PR services, technical link-building tactics or industry influencer collaborations.

What we do

Data Insights

Backlink auditing shows us where your site stands against the competition, and identifies areas for quick wins and long-term success.

Digital outreach strategy

Using keyword, audience and publisher insights, we create outreach strategies that support and promote SEO and content campaigns.

Authoritative digital PR

Through a huge international media database, our digital PR services target high-level publications to secure you valuable links and coverage.

Influencer collaborations

We look at a range of factors, from niche relevancy to engagement rates, to find key influencers who can raise awareness of your brand.

Tactical link maintenance

We monitor and repair lost links and unlinked brand mentions, to ensure your PR is having the maximum possible impact.

What’s involved

Digital outreach and PR are about increasing the visibility of your website and everything it has to offer. Whether that’s through SEO link-building campaigns or brand awareness-led influencer collaborations, we create strategies that help search engines and web users to discover and understand your offering – through high-value links and mentions around the web.

Backlink profile research and competitor analysis
Creation of a targeted link-building and/or awareness strategy
Research and creation of relevant digital PR and/or other off-site content
Pitching and negotiations with an extensive network of publishers

What to expect

Our primary focus in most digital outreach campaigns is SEO: we seek to secure authoritative backlinks that will improve your page rankings for target terms. In both awareness-led and SEO-led campaigns, we set realistic goals that focus on long-term gain.

Links to your site from high-ranking sources
Improved rankings for targeted keywords
Ongoing relationship-building with influential sites and individuals
Increases in organic traffic

Digital outreach expertise

As an agency, our team of multi-talented content creators has experience in carrying out digital PR and outreach campaigns for clients in a broad range of industries, from independent businesses to multinational brands.

We’ve secured valuable backlinks and coverage from major publishers all over the world, and work to ensure that you get the maximum ROI from all areas of your digital marketing strategy.

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