Further uses insight to inform and measure everything we do to ensure effective consultancy and service delivery that’s tailored to your business needs and objectives. We interrogate and aggregate industry data and live data from your site, to provide relevant insights and strategic recommendations about your digital presence.
We use online and offline data – including performance analysis on internal customer databases – to help you define and measure valuable insights. We can produce market trends analysis, sales funnel analysis and statistical modelling of online sales data.
We analyse data from your site alongside competitor, industry and trends data to assess how your market will develop – and importantly, how you can capitalise on this. Our bespoke predictive scoring models allow us to segment your customer base into purchase groups, so we can easily tailor and test your marketing messages.
Our data-led personas will paint for you a detailed picture of your audience including their age, gender, interests, and when and how they access your site. These profiles can be used to maximise the performance of marketing tactics such as content marketing, paid digital and organic search optimisation.
We’re qualified in Google Analytics, and offer advanced tracking solutions, internal search monitoring and dashboard customisation. We can also set up goal tracking and third-party CRM integration to help you better understand your return on investment.
We use content metrics, link analysis and share of search, to benchmark your brand against your competitors. We then use these insights to inform your strategy and performance review so that you can see clear commercial gains.
We analyse users’ search intent – for example, whether they are looking for information or to buy – and define the keywords most likely to deliver leads and sales for your brand. This means we can help you to optimise for keywords that are most valuable for your brand, not just those with the highest volume.
“We pride ourselves on delivering consultancy and campaigns based on robust intelligence. We interrogate and translate data and analytics into insight and recommendations.”– Adam Read, Data Analyst