Content Marketing
Using data and insight to define your audiences and areas of opportunity, we begin to create content ideas: entertaining, engaging, useful, innovative, relevant, valuable, fun.
We produce the assets your audience wants to read, hear or see then work with you to promote them to target sites, hubs and communities using social media, newsletters and outreach.
Audits
We use data and analytics to understand how people engage with your brand: how they find your site, what they’re interested in. We’ll make recommendations for improvement as well as define areas of opportunity for content to engage with your target audience.
Content strategy
Further produces content strategies that help build relationships between brands and audiences. We use data and insight to define what motivates, inspires and engages potential customers. Our strategies generate awareness, build loyalty, create advocates and, ultimately, drive action.
Planning
We create actionable content plans that are flexible and easy to follow. Our content calendars define everything from stakeholders, keywords, other channels, key dates, progress for detail where needed, and clarity across teams.
Production
Using topic experts, we create engaging content of all types: news, features, infographics, reports, photography, e-books, interactive graphics, videos and even games. We manage the content production process from initial brief to delivery.
Promotion
We promote content using a variety of methods including outreach, newsletters and pay-per-click. We also atomise and distribute content across multiple social channels, using hashtag research and paid boosts to amplify reach.
Measurement
Further have created two unique metrics to offer meaningful insight for clients on the value and results of their content. E Score and A Score uses more than 18 data points, value weighting and linear regression modelling to give an accurate picture of your content’s performance.
“We have the most exciting role in the agency: creating, shaping and producing the big, fun, engaging ideas that will help build audiences, brand loyalty and action - from the written word and infographics to audio, video and interactive content.”
– James Gill, Head of Content Marketing
