Identify opportunities and define the needs and behaviours of your target audience using data analysis.
Build a relationship with your audience and collaborate with others to increase awareness and conversions.
Flexible and sustainable content plans and calendars for stakeholder clarity and to keep everyone on track.
Our topic experts create articles, videos, infographics, interviews, e-books, interactive pages and more.
Measure awareness, engagement and conversions. Our metrics give you clarity on your marketing spend.
We start by looking at your commercial objectives and creating a content plan that serves this purpose. This might be a new concept or angle, an asset that we build on your own website, or collaborations with online publishers. We’ll then track, measure and scrutinise every metric to make sure we’re engaging and converting visitors.
We have two main aims with content marketing: To improve brand awareness and SEO, and to engage new and existing audiences and motivate them to take a specific action. Every campaign we run must deliver against an objective. We do this by promoting content across target sites, hubs and communities using social media, newsletters and research.
Content marketing is one of the best ways for your brand to build relationships. We specialise in producing exceptional content that people can read, hear and see. Our team of writers and designers work in tandem with our marketing strategists to promote your brand in corners of the internet where we know you’ll reach potential customers.
James Gill, Head of Content MarketingWe have the most exciting role in the agency: creating, shaping and producing the big, fun, engaging ideas that will help build audiences, brand loyalty and action – from the written word and infographics to audio, video and interactive content.
Our content campaign achieved international coverage for the world’s first driverless car policy by the insurance broker, Adrian Flux.
Read more about Behind the wheel of the first ever driverless car policy
Community ‘Pop-Up Garden’ campaign for Blooming Artificial brings 8.6k video views, local news coverage and a boost in site traffic – all in under 48 hours.
Read more about Branching into outreach for leading plant company
Our content marketing strategy included a ‘content hub’ for Adrian Flux, increasing traffic by 320% to one of their bestselling insurance policies.
Read more about Car insurance company takes pole position in search results
Let’s make it happen. Drop us a message to find out how far we can take your business.
47-49 Colegate
Norwich
NR3 1DD
+44(0)1603 878240
1 Primrose Street
London
EC2A 2EX
+44(0)20 3198 9412
Milton Hall
Ely Road, Cambridge
CB24 6WZ
+44(0)1223 786968
