Content marketing

We’ll take you beyond the limits of your own website. Our content marketing team will create a content plan and strategy to reach new audiences and collaborate with other websites.

What we do

Audience data analysis

Identify opportunities and define the needs and behaviours of your target audience using data analysis.

Content strategy

Build a relationship with your audience and collaborate with others to increase awareness and conversions.

Planning

Flexible and sustainable content plans and calendars for stakeholder clarity and to keep everyone on track.

Production

Our topic experts create articles, videos, infographics, interviews, e-books, interactive pages and more.

Measurement

Measure awareness, engagement and conversions. Our metrics gives you clarity on your marketing spend.

What’s involved

We start by looking at your commercial objectives and creating a content plan that serves this purpose. This might be a new concept or angle, an asset that we build on your own website, or collaborations with online publishers. We’ll then track, measure and scrutinise every metric to make sure we’re engaging and converting visitors.

Assessing commercial objectives
Creating a content marketing plan
Developing and implementing the strategy
Measuring results to deliver ROI

A hand rests on a wooden desk while reading a Further client's content on an iPhone.

What to expect

We have two main aims with content marketing: To improve brand awareness and SEO, and to engage new and existing audiences and motivate them to take a specific action. Every campaign we run must deliver against an objective. We do this by promoting content across target sites, hubs and communities using social media, newsletters and research.

Increased brand awareness and SEO
An engaged and motivated audience
Links back to your site from high-ranking sources
A broader community through collaboration

Examples of Further's engaging, insight-driven content, displayed across two web pages and a tablet.

A team of creators

Content marketing is one of the best ways for your brand to build relationships. We specialise in producing exceptional content that people can read, hear and see. Our team of writers and designers work in tandem with our marketing strategists to promote your brand in corners of the internet where we know you’ll reach potential customers.

A talented team of writers and designers
Benefit from our existing industry network
Proactive advice to capitalise on opportunities
Reach more new and potential customers

We have the most exciting role in the agency: creating, shaping and producing the big, fun, engaging ideas that will help build audiences, brand loyalty and action – from the written word and infographics to audio, video and interactive content.

James Gill, Head of Content Marketing

See the results

Our content campaign achieved international coverage for the world’s first driverless car policy by the insurance broker, Adrian Flux.

Read more about Behind the wheel of the first ever driverless car policy

Community ‘Pop-Up Garden’ campaign for Blooming Artificial brings 8.6k video views, local news coverage and a boost in site traffic – all in under 48 hours.

Read more about Branching into outreach for leading plant company

Our content marketing strategy included a ‘content hub’ for Adrian Flux, increasing traffic by 320% to one of their bestselling insurance policies.

Read more about Car insurance company takes pole position in search results

Our clients