Content Marketing

Content strategy and digital content marketing services

Why content marketing?

Content marketing is where insight fuels creativity. A strong content strategy helps brands reach and engage new and existing audiences to drive awareness and conversions.

A hand rests on a wooden desk while reading a Further client's content on an iPhone.

We have the most exciting role in the agency: creating, shaping and producing the big, fun, engaging ideas that will help build audiences, brand loyalty and action – from the written word and infographics to audio, video and interactive content.

James Gill, Head of Content Marketing

What we do

By reaching and engaging audiences with the right content, we fill your sales funnel and increase conversions, driving revenue. Further’s collaborative approach means your content reaches wider and engages more effectively because creativity is fuelled by data and insight.

Examples of Further's engaging, insight-driven content, displayed across two web pages and a tablet.

How we do it

We produce the assets your audience wants to read, hear or see. Then work with you to promote them to target sites, hubs and communities using social media, newsletters and outreach.

What you get

Audiences data analysis

We use data and analytics to define the needs and behaviours of your target audience. Insight can also reveal new areas of opportunity

Content strategy

Our collaborative approach and data-led strategies help build relationships between brands and audiences. They generate awareness, build loyalty and drive conversions

Planning

We create flexible and easy-to-follow content plans and calendars for stakeholder clarity

Production

Using our network of topic experts, we create and deliver high-quality articles, videos, infographics, interviews, e-books, interactive pages and more