Further is now part of Gravity Global

Same team. Same culture. New possibilities.

Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global.

We’re still the same team with the same leadership, offering the same world-class digital marketing services, but now with the power of a global group behind us. This website is no longer receiving updates – for all of the latest news and insights please visit gravityglobal.com.

Retail Industry
Digital marketing insight

Thought-leading news, trends and opinion for ecommerce and brick-and-mortar stores.

Retail marketing news for the digital space

Cut though the noise and get to the latest updates that matter in the retail industry.

Direct to consumer

Direct-to-consumer brands do more than just sell. Every step of the chain is kept in their control, from design to manufacturing. Nike predict that DTC will increase from £5bn in 2015 to £12bn in 2020, and this has not gone unnoticed by other big brands that are starting to implement and adopt their own DTC marketing strategies.

Find out more on the latest direct-to-consumer trends here.

Retail case studies

See real life retail case studies of how market leading brands have achieved increased sales through digital channels.

Community ‘Pop-Up Garden’ campaign for Blooming Artificial brings 8.6k video views, local news coverage and a boost in site traffic – all in under 48 hours.

Read more about Branching into outreach for leading plant company

We ramped up the PPC performance for Hawkin’s Bazaar on the run-up to Christmas, increasing revenue by 22% with only a 1% increase in spend.

Read more about Christmas comes early for UK novelty gift and toy chain

Our PPC optimisation delivered £40.31 for every £1 spent, driving a 455% increase in online sales and 81.9% more basket value for Natures Menu.

Read more about Whipping up online sales for premium pet food brand

Our clients

Keeping it simple: great UX design for retailers

If you want customers to make a purchase on your e-commerce site, you need to make the process quick and easy. Matthew Eastaugh, Furthers Senior Conversion Analyst explains how to remove potential barriers and help to maximise conversions in this article.