Cut though the noise and get to the latest updates that matter in the financial services industry.
Another change to the way consumers communicate with brands is through voice search. Thanks to advances in, and increased use of conversation interfaces, voice search is on the rise and all industries should prepare for the impact. ComScore estimates that by 2020, half of all search queries will be voice-based. Even if a financial institution is not building a voice-first strategy, it is important to audit current approaches to SEO and understand the nuances of conversational search queries to ensure your website content can adapt to voice search. Find out more on the latest digital trends for financial services here.
See real life case studies of how market leading brands have achieved increased sales through digital channels.
Our content campaign achieved international coverage for the world’s first driverless car policy by the insurance broker, Adrian Flux.
Read more about Behind the wheel of the first ever driverless car policy
Our content marketing strategy included a ‘content hub’ for Adrian Flux, increasing traffic by 320% to one of their bestselling insurance policies.
Read more about Car insurance company takes pole position in search results
The in-house marketing manager of a high-street bank recently said to one of our Directors, “We understand the power and value of thought-leadership to build brand within the industry, but there aren’t enough content agencies specialising in the financial services.” If you’re a financial services company, you may be thinking: ‘We have the same problem’. If you’re anyone else, you would be forgiven for thinking: ‘well then, you say it!’. But it’s not that simple. Find out more here
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