Financial services marketing news for the digital space

Cut though the noise and get to the latest updates that matter in the financial services industry.

 
 

New ways to communicate

Another change to the way consumers communicate with brands is through voice search. Thanks to advances in, and increased use of conversation interfaces, voice search is on the rise and all industries should prepare for the impact. ComScore estimates that by 2020, half of all search queries will be voice-based. Even if a financial institution is not building a voice-first strategy, it is important to audit current approaches to SEO and understand the nuances of conversational search queries to ensure your website content can adapt to voice search. Find out more on the latest digital trends for financial services here.

Financial services case studies

See real life case studies of how market leading brands have achieved increased sales through digital channels.

Our clients

Thought leadership for Financial Services

The in-house marketing manager of a high-street bank recently said to one of our Directors, “We understand the power and value of thought-leadership to build brand within the industry, but there aren’t enough content agencies specialising in the financial services.” If you’re a financial services company, you may be thinking: ‘We have the same problem’. If you’re anyone else, you would be forgiven for thinking: ‘well then, you say it!’. But it’s not that simple. Find out more here

 

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