clients
& results

above and beyond

We're recognised in the industry for our level of client service. We believe we go above and beyond for the people we work with. But that doesn’t mean we don’t question or challenge you to get to the right result. Honest, straight-talking and efficient. It’s why our clients join us, and why they stay.

X

Hawkin's Bazaar

The ‘Happy Predictive Christmas’ PPC campaign

At one of Hawkin’s Bazaar’s busiest times of the year, we needed to ensure that their PPC budget was working harder than ever before.


the challenge

The four month pre-Christmas period for Hawkin’s Bazaar is a critical time for their annual performance. For Christmas 2016 they challenged us to increase the overall revenue from PPC year-on-year whilst maintaining the same budget and reducing the reliance on bidding on brand-terms.

the solution

A core pillar of this work was our approach to conversion-led PPC, using Further’s own predictive modelling to identify KPIs and work to ROI targets from the outset. Further’s PPC team set about implementing the plan - using Channel Advisor to expand Shopping (PLA) campaigns. They set up automated bid rules which were based on the product’s profit margin to achieve a target ROI.
All products were segmented into shopping campaigns by profit margin, and by price bracket at adgroup level. This gave the team greater control of performance and allowed for more effective optimisation with profit at the very core of the strategy.


Visit site

Crimestoppers

'10 Years of Most Wanted' paid social campaign

Crimestoppers selected us from seven other agencies and tasked us with delivering a mini “week-long” campaign.


the challenge

Crimestoppers selected us from seven other agencies and tasked us with delivering a mini “week-long” campaign. The goal: to encourage visits to their site, encourage the public to come forward with information and raise awareness of the tenth anniversary of the “Most Wanted” initiative.

the solution

To utilise the gallery of suspects in a Facebook advertising campaign. By having regionally-targeted ads, we could feature those “Most Wanted” who were known to be last seen in, or from a specific area. This proved be very effective.

14 different ads were created and tested – some with generic messaging, others with the regional targeting . This approach allowed us to see which type of ad had the most influence on visits, conversions and cost per click (CPC). Each ad was monitored day by day and the campaign optimized to ensure it made optimum use of the very limited spend.

Campaign was a Finalist at the European Search Awards and Drum Search Awards 2016.


Visit site

Natures Menu

Adwords PPC campaign

Natures Menu is one of the UK’s leading experts in raw and natural pet food. The brand wanted to swiftly raise its visibility and educate pet owners on the benefits and availability of raw pet food.


the challenge

Natures Menu is one of the UK’s leading experts in raw and natural pet food. The brand wanted to swiftly raise its visibility and educate pet owners on the benefits and availability of raw pet food. Commercially, it wanted to increase online sales, transactions and basket values, while lowering CPC.

the solution

Once on-site foundations were in place, Further's Paid Digital team deployed PPC as the first activity in order to give the brand instant visibility and sales. The resulting data would help to inform the over-arching strategy, providing intelligence for the content marketing and conversion optimisation work. It began by targeting highly relevant, niche keywords. As the campaign started to prove a positive ROI, more generic keywords were gradually introduced to increase product and brand awareness for raw pet food.

This 2013/14 campaign has delivered on every level. The client has seen a 455% increase in online transactions. Cost per conversion has plummeted from £3.14 at the start of the campaign in October 2013 to £1.83 twelve months later. The average basket value has increased by 81.9% while the headline-grabbing £40.31 in sales for every £1 ad spend has continually increased throughout the campaign.

Return on PPC ad spend reached a record £58.31 to £1 spent in December 2014.


Visit site

AVG Business

online markets by country

Internet security company AVG Technologies has more than 172 million active users around the world – and operates in a fiercely competitive market.


the challenge

Internet security company AVG Technologies has more than 172 million active users around the world – and operates in a fiercely competitive market.

We were invited to increase the online visibility of AVG’s suite of products for small businesses. AVG’s SMB operation wanted to see positive coverage for the brand, growth in traffic from organic search and improved rankings for the keywords that were most likely to convert visitors to customers.

So how do you reach the target audience with content they will make time to read, explore and share with their peers? How do you persuade high authority publishers to feature your content? How do you increase organic search traffic?

the solution

Successful content-led search campaigns have three key components. First, expert technical consultancy to optimise a website for search. Second, on-site content that grabs attention. Finally, an effective outreach strategy to make sure the target audience gets to see the content. Our solution combined all three.

The expert consultancy spanned keyword research and technical recommendations about site optimisation. The content strategy was to create a suite of free resources that would be useful to entrepreneurs. The resources ranged from ebooks on digital security topics like “Bring Your Own Device”, to a security benchmarking tool, to a unique interactive infographic called "Trading Without Borders" which revealed the key ecommerce features of different international markets.

“We asked Further to run a content-led search marketing campaign that would demonstrate a clear return on investment” stated Paul Westwood, Marketing Manager, AVG SMB. “They delivered. Their high authority articles, interactive tools and infographics reached and engaged our target audience and delivered record organic search traffic and rankings for AVG SMB.”


Visit site

Hawkin's Bazaar

The ‘Happy Predictive Christmas’ PPC campaign

At one of Hawkin’s Bazaar’s busiest times of the year, we needed to ensure that their PPC budget was working harder than ever before.

Learn more

"Further combines creative flair with technical excellence and strategic thinking. They’re a joy to work with."

AVG Technologies

Crimestoppers

'10 Years of Most Wanted' paid social campaign

Crimestoppers selected us from seven other agencies and tasked us with delivering a mini “week-long” campaign.

Learn more

Natures Menu

Adwords PPC campaign

Natures Menu is one of the UK’s leading experts in raw and natural pet food. The brand wanted to swiftly raise its visibility and educate pet owners on the benefits and availability of raw pet food.

Learn more

AVG Business

online markets by country

Internet security company AVG Technologies has more than 172 million active users around the world – and operates in a fiercely competitive market.

Learn more

the brands we get results for

aetna anti virus group hawkins bazaar domino print bounty
harrod uk broom boats flux group crimestoppers british safety council