Introducing 'PPC3' from Further


We know the power of paid search in direct lead acquisition. But PPC, in the right hands, can do much more than that. The insight gained from it can inform key decisions and channels for your overall marketing and digital strategy.

That’s why we have created ‘PPC3’  – a three month PPC project, at a fixed cost, that will improve your lead generation, sales and ROI – as well as guiding you on how to maximise your overall marketing strategy.

You may already have an active Google Adwords account which is not meeting your expectations. Or you could be considering PPC for the first time but are usnsure about the best way to use it.  Either way, PPC3, could be the perfect solution.

Key Benefits

Generate more leads/sales
Improve ROI and quality of leads/audience
Measure Further’s performance against pre-agreed
targets/ KPIs
Consultancy as to which channels will be most
effective for you
Industry-leading guidance on your overall digital strategy.

Case Study



Deliver a Christmas paid search campaign that would increase overall revenue from PPC whilst reducing the reliance on ‘brand-terms’.


22% increase in revenue year on year achieved with only a 1% increase in spend


Further’s expertise in developing predictive and more commercially-focused PPC campaigns has made a real difference

Gavin Aldred

Here’s What’s Included

Everything we do is part of a bigger plan

At Further we believe digital marketing without strategy is pointless. Which is why this campaign, like all of our campaigns, will be specifically designed to meet your business objectives.

It gives you the benefit of seeing short-term results but with long-term sustainable growth in mind.


Our '10 Years of Most Wanted' campaign succeeded on every level on a very limited budget and in less than a week !

Annika Allen
Digital Manager Crimestoppers Trust