to improved PPC
We know the power of paid search in direct lead acquisition. But PPC, in the right hands, can do much more than that. The insight gained from it can inform key decisions and channels for your overall marketing and digital strategy.
That’s why we have created ‘PPC3’ – a three month PPC project, at a fixed cost, that will improve your lead generation, sales and ROI – as well as guiding you on how to maximise your overall marketing strategy.
You may already have an active Google Adwords account which is not meeting your expectations. Or you could be considering PPC for the first time but are usnsure about the best way to use it. Either way, PPC3, could be the perfect solution.
Deliver a Christmas paid search campaign that would increase overall revenue from PPC whilst reducing the reliance on ‘brand-terms’.
22% increase in revenue year on year achieved with only a 1% increase in spend
Further’s expertise in developing predictive and more commercially-focused PPC campaigns has made a real difference
We monitor search behaviour, trends, market data and competitor activity to ensure your account is correctly optimised to meet your objectives.
Our award-winning PPC experts will create your new Adwords campaign or restructure your current one, writing and producing new ads to run and test.
Once the campaign is live we will manage the account day-to-day, adjusting bids, testing positions and ads.
You will have your own custom-designed PPC Dashboard to be able to instantly see the results and activity, not just for the project duration, but for you to use beyond it.
The project finishes off with a Strategy Workshop at which your Strategist takes you through the results, the insights and provides recommendations to ensure your maintain and continue to improve your results – and your overall digital marketing strategy.
At Further we believe digital marketing without strategy is pointless. Which is why this campaign, like all of our campaigns, will be specifically designed to meet your business objectives.
It gives you the benefit of seeing short-term results but with long-term sustainable growth in mind.
Our '10 Years of Most Wanted' campaign succeeded on every level on a very limited budget and in less than a week !