converting clicks into customers

Clicks are important, but not as important as conversions. Further’s Paid Digital team deploy conversion-led campaigns to provide you with the real results you need: tangible transactions and relevant leads at the lowest possible cost. By testing, assessing and refining we can achieve outstanding results with your spend, across multiple paid search, shopping and social platforms.

google adwords and bing

We are certified Google and Bing partners and, as such, know how to make your campaign sing. We have scores of case studies proving our worth in ROI across B2B, B2C and NFP sectors.


Track website visitors who engaged with your brand online but did not convert. By delivering targeted advertising to users while they surf other sites, you can increase user retention and repeat purchase, and encourage product reviews or sharing on social media.

paid social

From a simple text ad or promoted post on Facebook, to prominent page posts on LinkedIn, you can target your audience by location, interests, job function, gender, company or group. Social media advertising can be an important addition to your marketing strategy.

google ad network

Build brand awareness with banner ads aimed at a targeted audience. You only pay when customers click, so you can control spend. Reaching 92% of internet users, the GDN includes YouTube allowing you to promote your own videos, or advertise in-stream on existing videos with related content.

google shopping

Display e-commerce product information, including images and prices, to people searching for relevant terms on search engines. By understanding a purchaser’s intent, we can create profitable campaigns with unlimited product specific search queries, and intelligent bid and advert management.

ppc audits

Want to know if your current campaigns could be improved? We carry out paid audits which give you all you need to know: prioritising opportunities and recommending what will make the most impact. And Further reports are all written by our experts, not an automated tool.

The Paid Digital team are always looking for the next way to grow profits and improve ROI. Whether we use Google PPC or paid social, it’s all about building traffic that is more likely to convert.

Darren Barr
Paid Digital Manager

a few of our paid digital clients

aetna crimestoppers hawkins bazaar broom boats british safety council

it’s an approach that
wins awards

Double Winners
European Search Awards

'Best UK Agency for
Digital Strategy' and 'Content Strategy'

Ranked No.2
UK Digital Census
for Client Satisfaction

Double Winners
UK Search Awards

insight to behold

We’re interested in lots of things and we love to learn, so we use our blog to reflect on the creative industry, marketing, media, SEO, technology and much more.

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