At Further, we use data to drive and measure everything we do, from strategy and search, to conversion and content. We gather insight on your audience behaviour, search intent, trends, content and competitor link data. We analyse, interrogate and aggregate live client and industry data to provide relevant insight you can rely on and react to.
Our expert team of data analysts will support you in a number of ways. We will help you define, capture and gather insight from online data to provide Market Trends Analysis, Sales Funnel Analysis and Statistical Modelling of online sales data.
Our predictive modelling is invaluable to our clients. This is where we analyse client, competitor, industry and trends data to assess what might happen next in your market and how you can capitalize on it. For example, determining how to scale your digital marketing or other business operations up or down.
Whether you need advanced tracking solutions or on-site search and dashboard customisation, our Google Analytics-qualified team provides a wide range of solutions. Services include conversion and e-commerce tracking as well as third-party CRM integration to track your sales end-to-end.
Even optimising your conversion rate by a small percentage can improve your ROI. Our Data & Analytics team will interrogate your site’s performance and provide you with a report full of actionable insights in order of priority.
You’d be surprised just how much we can tell you about the online performance and activity of your key competitors. From content metrics to link analysis and share of search, we will benchmark you against your competitors, revealing how you can make swift improvements and what you will need to bridge the gaps.
Are you targeting the most valuable keywords? Not the keywords with the highest volume, but those search terms most likely to deliver more conversions. What role do brand and negative keywords play What intent lies behind these words and search volumes? Our analysts will find out.
We’re an agency that delivers campaigns based on intelligence, so it’s our job to slice, dice, interrogate, aggregate and translate data and analytics into insight that the campaign teams can work from.
European Search Awards
'Best UK Agency for
Digital Strategy' and 'Content Strategy'
UK Digital Census
for Client Satisfaction
UK Search Awards
We’re interested in lots of things and we love to learn, so we use our blog to reflect on the creative industry, marketing, media, SEO, technology and much more.