Even the smallest changes to your website can significantly improve conversion rates. Using performance data and analytics and qualitative user testing, we’ll optimise conversion rates for your site, ensuring your user journey works hard for you and your spend.
Visitors to your website fall into different categories and types. By defining and identifying your visitors, and the journeys they need to take through your website, we can identify areas for improvement and plot a successful user experience that will lead to conversion.
Using tools such as Optimizely or Convert.com, we present users with alternate versions of your website’s pages, with changes made to the design, copy or other elements. Testing allows you to quantify the value that on-site changes can make, before you commit to any design and development costs.
Bounce rates, exit pages, scrolls and clicks can all create a bottleneck to conversion. We analyse and study user behaviour on your website using Google Analytics, SiteCatalyst or other analytics packages, to identify and correct design and content problems and improve future traffic.
User testing records and captures a member of your prospective target audience using your website or digital platform in real time. Understanding how a customer engages with your website, messaging and journeys means we can advise you how to improve your site’s user journey and brand experience.
In my view, not enough attention is paid to conversion rate optimisation (CRO). Testing is key. It costs so little in relation to the additional returns it so often delivers. At Further, we make sure it works hand-in-hand with traffic generation.
Director of Search and Insight
European Search Awards
'Best UK Agency for
Digital Strategy' and 'Content Strategy'
UK Digital Census
for Client Satisfaction
UK Search Awards
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