Gravity Global

Further is now part of Gravity Global

Same team. Same culture. New possibilities.

Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global.

We’re still the same team with the same leadership, offering the same world-class digital marketing services, but now with the power of a global group behind us. This website is no longer receiving updates – for all of the latest news and insights please visit


Car insurance company takes pole position in search results

Our content marketing strategy included a ‘content hub’ for Adrian Flux, increasing traffic by 320% to one of their bestselling insurance policies.

Adrian Flux

Adrian Flux is the UK’s largest specialist motor insurance broker. Their policies cover everything from classic and vintage cars right through to heavily modified sports cars. They wanted to attract a broader range of customers while also staying true to their background in specialist policies. The challenge was to find a way for Adrian Flux to stand out in an increasingly crowded marketplace dominated by multinational insurers and comparison websites.

Forming a community

One of the things that set Adrian Flux apart is the relationship with their customers. As automotive enthusiasts, they take time to understand the needs of each customer and fine-tune a quote that is just right for them. We took this as an opportunity and recommended that Adrian Flux create a content hub packed with useful advice, guides and tips for young drivers (and their parents). The idea was to answer common questions and build a reputation and online presence for popular search terms. The one key phrase we wanted them to be known for more than any other was ‘learner driver insurance’.

We passed the test

Together with our agency partner, ToTheEnd, we launched the Adrian Flux Learner Driver Hub in August 2017. We then rolled up our sleeves and began populating the site with articles – everything from practical Q&As to real-life stories of learner drivers and even a few marathon ‘how-to’ videos and comprehensive guides. To attract eyeballs on the site, our outreach team secured 21 pieces of coverage on high-ranking industry websites with links back to Adrian Flux’s insurance policy for learner drivers. The page accelerated from #22 to #1 position in six months, successfully helping Adrian Flux to own the search term ‘learner driver insurance’. Even better, the traffic to the policy page increased by 320% year-on-year.


Adrian Flux

Services used






Increase in traffic to the Learner Driver policy page year-on-year


Position of 'learner driver insurance' term on Google rising from #20


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47-49 Colegate
+44(0)1603 878240


69 Wilson Street
+44(0)1603 878240


Clock Barn
Little Baldon, Oxford
OX44 9PU
+44(0)1603 878240