Improving the online consumer experience for insurance buying

Creating an award-winning rebrand and online consumer experience for Tempcover

About Tempcover

Tempcover is an insurance company that offer fast, flexible and affordable short term insurance cover for cars, vans and motorbikes. As a leading provider they’ve been leading in the way in helping drivers get simple, straightforward short term insurance in an instant – transforming the industry forever.

Challenge

Insurance has a bad reputation for being complex and confusing to most customers. Tempcover’s primary objective was to achieve greater simplicity and an enhanced user experience through the development and implementation of its own proprietary agile digital platform that would allow it to enter the B2B automotive market and launch a transformative solution that enables blue-chip automotive dealerships to improve the customer experience and business efficiency related to driveaway insurance (5-day fixed-price policies).

Strategy

Tempcover’s inhouse tech team developed the prototype user experience interface, while we used our expertise to rebrand it to ensure that users got the most out of the experience. Interface testing laboratory The User Story tested it in a controlled environment with customers. The project moved at pace and stakeholders were engaged all the way through the development, launch and the onboarding of partners.

Activity

This included live demonstrations of the prototype user experience, sharing of user experience testing with customers, launch communications and post launch reporting against key metrics. The entire initiative from start to finish was just three months and came within a very tight budget, thanks to the collaborative effort from all team members, which was fundamental to the success of the initiative.

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Results

The end result is the launch of an entirely online one-step user experience. The first-of-its-kind in the driveaway insurance industry, it is dramatically simplifying the process of how insurance is purchased and consumed. Due to the flexibility and agility of the digital solution, Tempcover is able to offer each retailer its own unique URL, where the customer can obtain a simple single-cost policy in just 90 seconds, compared to the industry standard of up to an hour, leading to considerably improved stock clearance times and profitability for the dealers and improved user experience for the customer. This super-slick, entirely digital standalone insurance solution is completely disrupting the insurance giants’ monopoly in the driveaway insurance space. As a result, Tempcover has already won major blue-chip dealer customers across car supermarkets, dealer groups and fully-digital automotive platforms.

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Tempcover won two gold awards at the UK Digital Experience Awards in summer 2020 including Best Digital Team in which Further’s work was mentioned.

Further has made an immensely positive contribution to Tempcover’s journey of rapid and sustainable growth through their breadth of value-added services. They have recently assisted us with a full rebrand and overhauled user experience that contributed towards us winning a Gold industry award and have also contributed to our measurable improvement in SEO performance through their technical expertise and team of content and PR specialists. All of this has been achieved with an excellent return-on-investment because the Further team places a strong emphasis on delivering tangible results, rather than billing agency time. Because of their collaborative ways of working, Further have immersed themselves into our business and are seen as an extension of the Tempcover team.

Rachael Laurie, Tempcover CCO

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Client

Tempcover

Services used

Content
Marketing
, Conversion Optimisation

 

 

 

4

The number of major blue-chip dealerships who have partnered with Tempcover since launching

80%

reduction in policy wait times

45%

attach rate (where car is sold with driveaway policy), over double the 20% industry standard

 

Get in touch

Let’s make it happen. Drop us a message to find out how far we can take your business.

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