Gravity Global

Further is now part of Gravity Global

Same team. Same culture. New possibilities.

Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global.

We’re still the same team with the same leadership, offering the same world-class digital marketing services, but now with the power of a global group behind us. This website is no longer receiving updates – for all of the latest news and insights please visit


Crimestoppers campaign leads to two physical arrests of featured suspects

European Search Awards-nominated campaign gets tangible results from 1.3m reach

The challenge

Crimestoppers selected us from seven other agencies and tasked us with delivering a mini “week-long” campaign.

The goal: to encourage visits to their site, encourage the public to come forward with information and raise awareness of the tenth anniversary of the “Most Wanted” initiative.

The strategy

Further’s strategy was to utilise Crimestoppers’ gallery of suspects in a Facebook advertising campaign. By having regionally-targeted ads, we could feature those ‘Most Wanted’ who were known to be last seen in, or from a specific area.

This proved be very effective.

An iPhone with content created for Crime Stoppers.

The solution

14 different ads were created and tested – some with generic messaging, others with the regional targeting . This approach allowed us to see which type of ad had the most influence on visits, conversions and cost per click (CPC). Each ad was monitored day by day and the campaign optimised to ensure it made optimum use of the very limited spend.

The results

  • 1.3 million people reached on Facebook
  • 70,000 engagements on the gallery (likes, comments and shares)
  • 40,000 referrals to the website at £0.07 per click
  • Six people gave information to Crimestoppers which led to two physical arrests of featured suspects
  • Campaign was a double finalist in the European Search Awards 2016.
Crimestoppers logo


Crimestoppers is an independent crime-fighting charitable organization in the United Kingdom





Services used

Paid Digital





clicks to our 'most wanted' gallery


average cost per new visit


suspects arrested


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+44(0)1603 878240


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+44(0)1603 878240