Gravity Global

Further is now part of Gravity Global

Same team. Same culture. New possibilities.

Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global.

We’re still the same team with the same leadership, offering the same world-class digital marketing services, but now with the power of a global group behind us. This website is no longer receiving updates – for all of the latest news and insights please visit


Increasing online visibility for internet security giant

We coupled strategic content with technical SEO to move nine B2B search terms to the top of Google for AVG Technologies.

AVG Technologies

AVG is known across the internet for their antivirus products. They have 172 million active users around the world and wanted to increase awareness of their suite of products for small businesses. We were asked to come up with a strategy that would lead to positive write-ups for the brand, encourage a load of clicks from small business owners using organic search, and improve their ranking against competitors for popular keywords.

A monitor displaying AVG content.

Getting creative with content

We took a strategic approach to identify opportunities early on. Our planning stage involved technical consultancy, keyword research and site optimisation to make sure the website was being picked up in search results. We then created a toolkit of free resources aimed at entrepreneurs – everything from ebooks on digital security topics, to a security benchmarking tool and even a unique interactive graphic called Trading Without Borders, which shines a light on the differences between ecommerce features in various international markets. We pushed the on-site content out into the world using an effective outreach strategy to reach the people who needed to read it the most.

Giving AVG the edge they needed

The content strategy was a huge success. Nine key commercial search terms topped the Google charts with page one positions (in both the UK and the US), and AVG climbed all the way from #19 to #2 for the highly competitive search term ‘Internet security’. Paul Westwood, the Marketing Manager for AVG said this about the campaign: “We asked Further to run a content-led search marketing campaign that would demonstrate a clear return on investment. They delivered. Their high-authority articles, interactive tools and infographics delivered record organic search traffic and rankings for AVG.”

Further combines creative flair with technical excellence and strategic thinking. They’re a joy to work with. – AVG Technologies

An iPhone displaying AVG content.


AVG Technologies

Services used

Organic Search, Content
, Digital Strategy





9 key terms moved to first in Google


From #19 for 'Internet security' (US)


Get in touch

Let’s make it happen. Drop us a message to find out how far we can take your business.

Your details will be stored only to allow direct response to your enquiry; they will not be distributed to any other party, or used for marketing purposes


47-49 Colegate
+44(0)1603 878240


69 Wilson Street
+44(0)1603 878240


Clock Barn
Little Baldon, Oxford
OX44 9PU
+44(0)1603 878240