Accelerating the content signal from the noise

For industry-leading security software specialists, AVG Technologies

AVG Technologies

AVG Technologies, a subsidiary of Avast, is a security pioneer offering a wide range of cyber protection, performance and privacy solutions for consumers and businesses. The company protects more than 200 million active users worldwide, including more than 100 million mobile users.

Consumer informational subjects provides significant growth

We identified a significant opportunity to increase organic traffic by guiding creation of a platform for content marketing covering consumer informational subjects. The on-site content initiative worked to both drive traffic to AVG Signal through digital PR and outreach and increase brand exposure from external links/mentions.

This was supported by a comprehensive keyword research, topic ideation and detailed page outlines to support in-house and external AVG content teams for the most cost-effective delivery.

The performance

  • The AVG Signal hub has attracted 2.3m new organic sessions globally since its inception in May 2017
  • The AVG Signal hub has helped recover and build over 2k referring domains (which includes the ‘safe’ decommissioning of AVGThreatLabs)
  • The AVG Signal hub maintained an average rank of 2.5 for ‘what is malware’ for the duration of 2018.
  • The AVG Signal hub converted 2.8% of sessions in 2018 to product downloads via integrated CTA buttons.
AVG

Client

AVG Technologies

Services used

Data Analysis, Organic Search, Content
Marketing
, Digital Strategy

 

 

 

2.3m

new organic sessions globally

2k

referring domains, recovered and built

2.5

average rank of for ‘what is malware’

2.8%

of Signal hub sessions converted

 

Get in touch

Let’s make it happen. Drop us a message to find out how far we can take your business.

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