AVG Technologies, a subsidiary of Avast, is a security pioneer offering a wide range of cyber protection, performance and privacy solutions for consumers and businesses. The company protects more than 200 million active users worldwide, including more than 100 million mobile users.
We identified a significant opportunity to increase organic traffic by guiding creation of a platform for content marketing covering consumer informational subjects. The on-site content initiative worked to both drive traffic to AVG Signal through digital PR and outreach and increase brand exposure from external links/mentions.
This was supported by a comprehensive keyword research, topic ideation and detailed page outlines to support in-house and external AVG content teams for the most cost-effective delivery.