Agenda

08:30 Breakfast and networking
08:50 Welcome
James Gill - Further Digital Marketing
09:00 Turning ideas into products
Jamie Horne - Senior Consultant at Foolproof
09:30 Owning your branded SERPs
Jon Falgate - Head of Organic Search at Further
10:00 You're not smarter than Google
Jennifer Thompson - UX Writer at Foolproof
10:30 Questions and Networking
James Gill - Further Digital Marketing

Speakers/contributors

Overview

Your customers’ first interaction with your products and services will probably be online. They’re likely to use a search engine to find what they’re looking for. It’s essential that your brand is visible, your messaging is effective in driving traffic and your website delivers conversions. Fail to do this and your competitors will attract customers and win any associated revenue. Success comes from SEO, messaging, design and UX all working together to deliver the best experience.

All too often, product owners, researchers, developers, designers, SEO and marketers are siloed, don’t work together, or disagree on approaches and executions. It’s crucial that these disciplines collaborate.

We will demonstrate the importance of getting it right, the costs of getting it wrong and offer guidance on how to build an effective purchase journey that delivers business growth.

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