Nature’s Menu

Becoming top dog

Nature's Menu logo

Client

Europe’s leading experts on raw and raw inspired dog and cat foods across a number of products

Industry

Pet food

Location

Snetterton

Services

Paid Digital and Strategy

The challenge

Natures Menu wanted to swiftly raise its visibility and educate pet owners on the benefits and availability of raw pet food. Commercially, it wanted to increase online sales, transactions and basket values, while lowering CPC.

The solution

Once on-site foundations were in place, Further’s Paid Digital team deployed PPC as the first activity in order to give the brand instant visibility and sales. The resulting data would help to inform the over-arching strategy, providing intelligence for the content marketing and conversion optimisation work. It began by targeting highly relevant, niche keywords. As the campaign started to prove a positive ROI, more generic keywords were gradually introduced to increase product and brand awareness for raw pet food.

The results

This 2013/14 campaign has delivered on every level. The client has seen a 455% increase in online transactions. Cost per conversion has plummeted from £3.14 at the start of the campaign in October 2013 to £1.83 twelve months later. The average basket value has increased by 81.9% while the headline-grabbing £40.31 in sales for every £1 ad spend has continually increased throughout the campaign. Return on PPC ad spend reached a record £58.31 to £1 spent in December 2014.

£40

ROAS

455%

increase in monthly transactions

50%

decrease in CPC

 

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Let's talk

Now you know who we are and what we do, we’d love to get to know you and your brand. Give us a call or drop us a message below to see how far we can take your business.

Norwich

47-49 Colegate
Norwich
NR3 1DD
+44(0)1603 878240

London

1 Primrose Street
London
EC2A 2EX
+44(0)20 3198 9412

Cambridge

Milton Hall
Ely Road, Cambridge
CB24 6WZ
+44(0)1223 786968

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