Crimestoppers

10 Years of 'Most Wanted' campaign

Crimestoppers logo

Client

Crimestoppers is an independent crime-fighting charitable organization in the United Kingdom

Industry

Charity

Location

London

Services

Paid Digital

The challenge

Crimestoppers selected us from seven other agencies and tasked us with delivering a mini “week-long” campaign. The goal: to encourage visits to their site, encourage the public to come forward with information and raise awareness of the tenth anniversary of the “Most Wanted” initiative.

The solution

To utilise the gallery of suspects in a Facebook advertising campaign. By having regionally-targeted ads, we could feature those “Most Wanted” who were known to be last seen in, or from a specific area. This proved be very effective.

14 different ads were created and tested – some with generic messaging, others with the regional targeting . This approach allowed us to see which type of ad had the most influence on visits, conversions and cost per click (CPC). Each ad was monitored day by day and the campaign optimized to ensure it made optimum use of the very limited spend.

The results

The campaign exceeded expectations, reaching 1.3 million people on Facebook and over 70,000 engagements on the gallery (likes, comments and shares). It drove 40,000 clicks through to the website at a cost-per-click of only £0.07. But perhaps the most important result of all: six people gave information to Crimestoppers which led to two physical arrests of featured suspects. This campaign was a double finalist in the European Search Awards 2016.

An iPhone with content created for Crime Stoppers.

34k

clicks to our 'most wanted' gallery

7p

average cost per new visit

2

suspects arrested

 

Share

 
 

Let's talk

Now you know who we are and what we do, we’d love to get to know you and your brand. Give us a call or drop us a message below to see how far we can take your business.

Norwich

47-49 Colegate
Norwich
NR3 1DD
+44(0)1603 878240

London

1 Primrose Street
London
EC2A 2EX
+44(0)20 3198 9412

Cambridge

Milton Hall
Ely Road, Cambridge
CB24 6WZ
+44(0)1223 786968

Stay currentSubscribe

Sign up to our newsletter to receive the latest news and insights