AVG Business

Increasing online visibility for small businesses

AVG logo

Client

Internet security company AVG Technologies is a global software antivirus provider across multiple markets. It has more than 172 million active users around the world

Industry

Technology

Office

Czech Republic

Services

Technical SEO, Strategy and Content

The challenge

We were invited to increase the online visibility of AVG’s suite of products for small businesses. AVG’s SMB operation wanted to see positive coverage for the brand, growth in traffic from organic search and improved rankings for the keywords that were most likely to convert visitors to customers.

So how do you reach the target audience with content they will make time to read, explore and share with their peers? How do you persuade high authority publishers to feature your content? How do you increase organic search traffic?

A monitor displaying AVG content.

The solution

Successful content-led search campaigns have three key components. First, expert technical consultancy to optimise a website for search. Second, on-site content that grabs attention. Finally, an effective outreach strategy to make sure the target audience gets to see the content. Our solution combined all three.

The expert consultancy spanned keyword research and technical recommendations about site optimisation. The content strategy was to create a suite of free resources that would be useful to entrepreneurs. The resources ranged from ebooks on digital security topics like “Bring Your Own Device”, to a security benchmarking tool, to a unique interactive infographic called “Trading Without Borders” which revealed the key ecommerce features of different international markets.

The results

Our audience focussed approach to content engaged audiences and improved organic performance for key terms. Nine key commercial terms moved to top position in Google in the UK and the US, including term ‘Internet security’ which moved for #2 from #19.

“We asked Further to run a content-led search marketing campaign that would demonstrate a clear return on investment” stated Paul Westwood, Marketing Manager, AVG SMB. “They delivered. Their high authority articles, interactive tools and info-graphics reached and engaged our target audience and delivered record organic search traffic and rankings for AVG SMB.”

Further combines creative flair with technical excellence and strategic thinking. They’re a joy to work with

AVG Technologies
An iPhone displaying AVG content.

#1

9 key terms moved to first in Google

#2

From #19 for 'Internet security' (US)

 

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Let's talk

Now you know who we are and what we do, we’d love to get to know you and your brand. Give us a call or drop us a message below to see how far we can take your business.

Norwich

47-49 Colegate
Norwich
NR3 1DD
+44(0)1603 878240

London

1 Primrose Street
London
EC2A 2EX
+44(0)20 3198 9412

Cambridge

Milton Hall
Ely Road, Cambridge
CB24 6WZ
+44(0)1223 786968

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