Make Flux stand out from the crowd of traditional insurance brokers. Be the first broker to be recognised as embracing new technology and become the authoritative voice in this area.
We began by looking at data and insights to explore and define the opportunity in collaborative sessions with the Flux team. Social listening, search trend research and creative workshops led the team to the topic of ‘driverless cars’ – an emerging technology that continues to receive large amounts of press coverage. We could see that content marketing would be a vital tool to achieve brand awareness and establish authority in the marketplace.
But it wasn’t enough to just join the conversation we needed to cut-through with a relevant new angle. The answer: the world’s first driverless cars insurance policy.
We worked together with Flux and agency ToTheEnd to write the world’s first draft insurance policy for Driverless cars. We then ensured the success of the campaign by designing a content strategy and outreach activity around the policy. We created a dedicated Driverless car hub on the Flux site, which ensured the campaign gained traction and high-levels of engagement.