Further win at The Drum Content Awards
We are proud to announce that Further has won ‘Best Financial Services Content Marketing Strategy/Campaign’ at The Drum Content Awards for its work with content agency To The End for Adrian Flux Insurance. Winners were announced during a ceremony in London on 7 November 2017.
Together, Further and To The End delivered a comprehensive content marketing and outreach campaign. Activity revolved around the creation of the world’s first draft driverless car insurance policy. The innovative campaign secured 200 pieces of branded coverage, including on The Guardian, Washington Post and Daily Mail, and took the client straight to 5th on Google for the term ‘driverless car insurance’. It also resulted in Adrian Flux General Manager, Gerry Bucke becoming a representative on two government panels relating to driverless insurance.
Louisa Roberts, Commercial Director at Further, said: “Considering the competition for this award, getting this win was no mean feat. The driverless work has had some of the best results we’ve yielded for a content campaign in Further’s history, so it means a lot to see it recognised by industry leaders.
“This award is also a testament to the hard work and expertise we have here at Further, and the way in which we work in partnership with our clients to achieve results. We choose to work differently – and this award is proof that it works. It’s also an inspiring start to Further’s 10th year working with To The End and Adrian Flux.”
Learn more about our driverless car insurance policy on our case studies page.