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Further welcomes new Account Director Duncan Basford

by Gill, Head of Content Marketing
12th Jan 2017 - 3 min read

Further is very happy to welcome Duncan Basford as Account Director for the Aetna International contract. Here, Duncan describes himself in his own words:

Name: Duncan James Basford

Place of origin: Cape Town, South Africa

Role at Further: Account Director for Aetna International

Area of specialism: I am a customer-centric digital marketer, specialising in the strategic development of customer-facing collateral. In my career, I have been fortunate enough to have been given the responsibility of developing various email and CRM strategies; brand and website design and redesign projects; acquisition, conversion and customer retention marketing collateral creation; I have successfully managed the direct mail capabilities across a number of successful B2C and B2B businesses. I am analytical by nature and in a similar way that Monet used a paint brush to express his perception of nature, I use data to express consumer perceptions and behaviour when they interact with products, services or brands.

Potted career history: I have worked on two continents, in three major cities and within three industries. I spent eight years with a large agency within the online gambling space in Cape Town where I was privileged enough to have honed my skills as a digital marketing professional. I saw the exponential growth and maturation of a dynamic business within an industry affected by constant shifts in landscape, operating environment and regulatory change. After emigrating to the UK, I took a post in Peterborough in the motor, home and van insurance sector and worked with a number of well-known insurance providers. Before joining Further, I was headhunted for a post as the Head of Marketing for one of the more dynamic law firms in the Eastern region. All three were superb training grounds and industries to work in, and my stint with a wine distributor in the Western Cape in 2003, developed my palate for identifying a good wine and my love for a full bodied Cabernet Franc!

Proudest moment: Although my professional career has been a successful one, the two most memorable moments have to be the birth of my two amazing children. I have the perfect pigeon pair who keep me constantly smiling and extremely proud to be their daddy! Couldn’t have happened without meeting the perfect mum though!

Interests: Family, trail running, golf, preparing complex dishes (I love to cook) and, when I have some spare time, cycling!

Next on the bucket list: Lapland family Christmas/Absa Cape Epic

Best piece of life advice: You are only one bike ride away from a great mood!

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