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US healthcare giant Aetna selects Further

by Zak Ireson
09th May 2014 - 1 min read

Further has been appointed as the digital marketing provider for healthcare provider, Aetna International, part of Aetna Inc., a Fortune 100 company with its headquarters in Hartford, CT.

The International division has been operating for approximately for 35 years and serves four regions of the world; Americas, Europe, Greater China, South East Asia, the Middle East and Africa.

The Global Direct Business area of Aetna International primarily targets US citizens in the process of becoming, or about to become – expatriates. It provides them with IPMI (international private medical insurance) and health management solutions. Secondary potential targets include those based anywhere in the world seeking private medical insurance.

Further’s challenge is to create the digital and content strategy – and deliver campaigns which reach the key audience segments and positively influence purchase decision-making at the key moments, driving sales, as well as continuing to build awareness of both product and brand.

“The chemistry with the Further team was terrific from day one” commented Louis Kaszczak, Head of Global Direct Business at Aetna International. “We were extremely impressed with both the technical insight they displayed. The team had obviously gone to great lengths to understand our challenges and how to overcome them.”

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