Gravity Global

Further is now part of Gravity Global

Same team. Same culture. New possibilities.

Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global.

We’re still the same team with the same leadership, offering the same world-class digital marketing services, but now with the power of a global group behind us. This website is no longer receiving updates – for all of the latest news and insights please visit

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US healthcare giant Aetna selects Further

Further has been appointed as the digital marketing provider for healthcare provider, Aetna International, part of Aetna Inc., a Fortune 100 company with its headquarters in Hartford, CT.

The International division has been operating for approximately for 35 years and serves four regions of the world; Americas, Europe, Greater China, South East Asia, the Middle East and Africa.

The Global Direct Business area of Aetna International primarily targets US citizens in the process of becoming, or about to become – expatriates. It provides them with IPMI (international private medical insurance) and health management solutions. Secondary potential targets include those based anywhere in the world seeking private medical insurance.

Further’s challenge is to create the digital and content strategy – and deliver campaigns which reach the key audience segments and positively influence purchase decision-making at the key moments, driving sales, as well as continuing to build awareness of both product and brand.

“The chemistry with the Further team was terrific from day one” commented Louis Kaszczak, Head of Global Direct Business at Aetna International. “We were extremely impressed with both the technical insight they displayed. The team had obviously gone to great lengths to understand our challenges and how to overcome them.”


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+44(0)1603 878240


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