Gravity Global

Further is now part of Gravity Global

Same team. Same culture. New possibilities.

Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global.

We’re still the same team with the same leadership, offering the same world-class digital marketing services, but now with the power of a global group behind us. This website is no longer receiving updates – for all of the latest news and insights please visit

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Forecasting and Target Setting

Think Tank Sessions: Forecasting and Target Setting

At Further we’re proud to achieve results that don’t go unnoticed for our clients. One of the ways in which we achieve this is through forecasting and target setting.

In our latest Think Tank Session, Senior Data Analyst, Adam Read offers an interesting look into how Further forecasts and how we set achievable targets for clients. Adam is a part of our expert Data Analysis team, who take a look behind the scenes to see the big picture of what’s happening across your website and marketing channels. Find out more about our service here.

Click below to watch the full recording where Adam looks into such areas as:

  • What digital marketing metrics can be used as a KPI?
  • How we set targets based on sensible ROI
  • Why it’s important to forecast
  • The different types of target setting methods
  • Triple Exponential Smoothing (all will be revealed on this…)

Adam also looks at how to realign your targets and adapt your model data when the unpredictable (e.g. Covid-19) happens.

Watch the full recording below:

At Further we like to encourage our staff to continuously learn new things. From something within their expertise to a whole new skill. Developing our staff is important to us and once a month we host Think Tank Thursdays; a 30-minute opportunity for anyone in the business to present something they’re passionate about. The idea behind this is to share knowledge, inspire others and also build up staff’s confidence in public speaking. We also like to think our expert team can share their skills and experience with others outside of the business.

If you have any questions for Adam about forecasting and target setting, or any of our team feel free to ask in the comments section below. For more information about how Further can help improve your digital marketing strategies contact us using the form below too. For more videos from Further, visit our YouTube channel here.


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47-49 Colegate
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69 Wilson Street
+44(0)1603 878240


Clock Barn
Little Baldon, Oxford
OX44 9PU
+44(0)1603 878240

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