The Matthew Project and Further Digital Marketing join forces to help vulnerable young people into work
We are proud to announce that we will be working with The Matthew Project, offering our services to charity for free to better support the local community.
Further was chosen after The Matthew Project saw proposals from several agencies. We were delighted to be part of the charity’s marketing efforts for On Track, an initiative helping young people (16-24) with complex needs into education, training or employment.
“We have been in business for 13 years and the continued support of our local community has been integral to our successes over the years,” says Lou Roberts, Joint Managing Director, Further. “Working with The Matthew Project is an exciting moment in our history as we are able to give back to our community in a meaningful way and work with a charity that echoes our own values.”
Further are developing a Paid Digital strategy in an effort to increase the number of sign-ups for On Track. The initiative, which is open to both men and women, aims to clear the barriers to work for young people in Norfolk who have multiple and complex needs. It offers a range of services to help young people improve their confidence, resilience and life skills.
“We chose Further as they are very positive and understand exactly what we are trying to achieve,” says Rachel Chapman, Partnership and Project Manager for On Track. “Their flexible approach is extremely helpful and they have brought interesting and innovative ideas about how to further publicise the On Track programme. The support of Further Digital Marketing is invaluable in helping us to reach vulnerable young people.”
Participants can have regular meetings with a coach who provides one-to-one confidential support and empowers them to overcome challenges. On Track also offers workshops and short courses and enables participants to experience jobs in industries such as construction, catering and hospitality, and travel and tourism.