The fall of low quality voucher & price comparison sites in the UK
Isn’t it annoying when you search for a company or brand in Google only to be presented by low quality voucher sites and comparison engines? Quite frequently these sites are auto generating “brand” pages that outrank the actual brands site. Well, Google has had enough it seems!
A blog post at Search Metrics has revealed huge traffic declines for some of the UK’s largest voucher / comparison sites following the release of the new Google Panda update. Some drops are as large as 90%.
Will anyone miss these sites in SERPS? Do they provide any value to the user?
The table above details some of the sites that has lost out. The full list can be found at the Search Metrics blog.
Are the days of auto generating landing pages to rank for brands and domains finally over? I certainly hope so!
Following on from the comments below, Doug from discountvouchers.co.uk has kindly shared his actual organic traffic traffic in April. Looking at the data above the site has allegedly lost 63% of its traffic. The graph below displays a different story. It would be very interesting to know if other sites on this list are not seeing the suggested drops.