Gravity Global

Further is now part of Gravity Global

Same team. Same culture. New possibilities.

Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global.

We’re still the same team with the same leadership, offering the same world-class digital marketing services, but now with the power of a global group behind us. This website is no longer receiving updates – for all of the latest news and insights please visit

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Tabby Farrar joins Further as Outreach Specialist

Tabby Farrar is the latest addition to our growing outreach team. We asked her a few questions to find out a little more about life before Further..

Place of origin: Norwich

Role at Further: Outreach Specialist

Area of specialism: A combination of creative writing and relationship-building; be it brand meets influencer or copy meets consumer!

Potted career history: Having spent years in bartending and hospitality doing everything from event planning to social media management, I took a leap into freelance writing and blogging a few years ago. I was travelling fairly extensively at the time and set up a blog to write about my adventures and volunteering experiences, meaning when I got back to the UK I already had a portfolio of work under my belt – opening the door to a Digital Marketing Internship.

From here I expanded my skill set working on content strategies, SEO and digital PR for brands in a host of industries, and now I’m looking forward to getting stuck in to content creation and outreach with the talented team here.

Proudest moment: Telling anxiety where to go and setting off on a solo backpacking trip with a one-way ticket (which turned out to be the ultimate cure for a lot of things!)

Interests: Eating my way around the world, pretending to be half-decent at yoga, experimental home cooking and going to see bands I’ve never heard of.

Next on the bucket list… Hanging out with sloths in Costa Rica.

Best piece of life advice: It’s better to try and fail than not to try at all – life is too short for ‘what if’s.


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