Gravity Global

Further is now part of Gravity Global

Same team. Same culture. New possibilities.

Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global.

We’re still the same team with the same leadership, offering the same world-class digital marketing services, but now with the power of a global group behind us. This website is no longer receiving updates – for all of the latest news and insights please visit

Blog index

The Sound of Music: happy accidents and perfect sounds (infographic)

Last year, Further worked with Technical Foam Services (TFS) to create a fascinating foam in sport infographic. When we had the opportunity to build another infographic, this time about acoustic foam and music, we couldn’t wait to get started…

We wanted to emphasise the importance of having the right equipment to capture the “perfect” sound, so we began by thinking about how sound is recorded and captured in the studio. Our research led us to discover a range of amazing facts about world-famous artists and the obscure (and sometimes accidental) sounds that have been immortalised in some of history’s most popular songs. For instance, did you know that the strange piano chord at the start of The Police’s Roxanne was an accident? Sting, about to sing, decided to sit down on a nearby piano, not realising the lid was up!

We began compiling a large list of iconic songs – the only problem was, there were so many incredible facts to choose from! After picking the songs and narrowing down the list, we were left with 20 facts across a period of 60 years.

Alongside happy accidents, the final infographic includes insights into the deliberate, yet unusual, recording techniques that artists employ to create the “right” kind of sound – sometimes for artistic purposes, and other times for acoustic reasons. Elvis, for example, recorded his vocals to Heartbreak Hotel in the studio’s corridor to enhance the feeling of isolation in his performance.

For recording artists, a combination of creativity, luck and the right kind of equipment is key for capturing the “perfect” sound to match their vision, even if it is as strange as using the sound of celery being chewed as percussion – something Paul McCartney did on the 1967 Beach Boys track “Vega-Tables”.

Capturing the “perfect” sound is imperative for professional and amateur artists alike, which is why we are delighted to have created an infographic that shares TFS’ values regarding the importance of quality recording equipment.

Sound of Music infographic


Leave a comment

* Required. Your email address will not be published.


Get in touch

Let’s make it happen. Drop us a message to find out how far we can take your business.

Your details will be stored only to allow direct response to your enquiry; they will not be distributed to any other party, or used for marketing purposes


47-49 Colegate
+44(0)1603 878240


69 Wilson Street
+44(0)1603 878240


Clock Barn
Little Baldon, Oxford
OX44 9PU
+44(0)1603 878240

Latest insights