SNAP advance further into Europe
Further supports haulage industry innovators SNAP and their expansion into Europe
Further has worked with haulage industry innovator SNAP for 6 months, and will now be working with the company as they expand their services into continental Europe.
SNAP offers a range of products and services including a smart payment system allowing truck drivers hassle-free parking without upfront payment. In turn, fleet operators don’t have to deal with hundreds of driver receipts, improving efficiency. Further initially worked with SNAP to develop a formal brand identity and a set of guidelines for the growing company, who are also the creators of intruck, the number one app for HGV drivers looking for Truck Parking facilities.
After the success of the branding project, SNAP – whose services also extend to Dartford Crossing payments and Truck Washing – and Further collaborated on a digital strategy to align with the company’s wider business goals. Working closely with the SNAP team, Further’s digital strategy and discipline experts explored strengths, weaknesses and opportunities to define a set of activities to help achieve their objectives. These included paid digital, informational content and local language landing pages, along with SEO and CRO consultancy to assist their move to a new-look website later this year.
SNAP is used by over 90,000 drivers, 3,500 fleets and 209 locations, and while based in the UK, Snap works with fleets from 35 European countries. SNAP is currently poised to expand their services into Europe, bringing key services to 100 new locations across Germany, France, Italy, Spain, Belgium and Austria. They will also be looking to establish a formal presence in Germany by the end of this year.
To expedite this growth, Further are helping SNAP increase their profile and boost awareness in the region through initiatives such as collaborating on a multilingual press kit, press releases, and delivering a digital PR campaign to reach industry websites alongside European fleets and Truck Parks . This will be supported by a number of local language paid digital campaigns across the Google Display Network and LinkedIn, helping reach uninitiated in-market audiences.
SNAP continues to drive a revolution in the haulage sector across Europe, delivering greater efficiencies and cost savings for fleets whilst helping truck parks increase their business. To find out more, visit https://www.snapacc.com