September Social Round Up
We can’t believe September is over already. The month flew by, but in the world of social, plenty happened. As usual, we’re here to sum up the main events and updates on social for the month of September. If there are any updates we’ve missed that you think will change the face of social, make sure to leave a comment below.
This month has seen appointment booking on Messenger go into beta testing. You can sign up for the waiting list here to get early access. Facebook’s own statement regarding the new features is below.
“We’re launching a set of features to make appointment booking easier in Messenger. Developers can integrate online booking systems with our Platform to show people real-time appointment availability. When people book an appointment, they can add the appointment to their native mobile calendar and receive reminders for their upcoming appointment. This functionality is currently in closed beta.”
Allowing bookings directly through Messenger means more in-app conversions. Ultimately, Facebook are working towards getting businesses more appointments and visits both in-store and online.
Another trial that Facebook launched this month was hiding likes. The platform said it was trialling the update in a bid to reduce envy between users. A post’s author can still see the count, but everyone else will only be able to see who Liked a post, not how many Likes total it received.
In an attempt to reduce bullying and offensive messaging taking place on the app, Twitter has announced a new filter. The filter is able to hide offensive content in your ‘additional messages’ inbox. If you click on it, messages that potentially contain offensive content also have their previews hidden, with an option to delete the message without opening it first.
Twitter is supposed to be an app that gives power to the people. Unlike Facebook, you can’t delete other people’s replies to your posts. You also weren’t able to hide them from public view, until now. Twitter has rolled out a ‘hide replies’ feature in the US and Japan. It gives users the ability to hide those contributions they think are unworthy. These replies are not deleted, but instead, you have to make an extra click to view them.
Both these updates are part of Twitter’s wider goal of reducing bullying and negative or offensive remarks on the platform.
A much-requested feature is about to become accessible to the public. Instagram has announced the launch of dark mode. Rather than the bright white background, users can opt for dark-mode for nighttime scrolling on the app. The new Apple iOS13 update has rolled out dark mode for Apple users, turning their screen black and making it less glaring to look at, but each app must also individually turn on dark mode or users will just see the usual white background of the app.
One new feature that is set to cause a buzz in the influencer community is the upcoming ability to schedule IGTV content and Instagram feeds. According to TechCrunch, “In a few more months, Instagram Feed and IGTV drafting and editing will also become available.
Like Instagram, Pinterest has announced the launch of dark mode in time for the iOS13 update. When Apple users have dark mode switched on, they will be able to browse the platform and view pins on a black background, with a dark mode menu too, making for less glare when late-night scrolling.
Alongside the dark mode update, Pinterest have also introduced a new feature for brands. ‘Shop the Look’ collections expand its shoppable post format into paid ads, enabling businesses to showcase multiple, buyable items within each Pin. As said by Pinterest, “It’s the easiest way for retailers to feature multiple products in a single ad so Pinners can discover great products in the context of a Pin’s image and click to checkout on the retailer’s site.”
One of the most interesting updates for LinkedIn this month was the introduction of a feature called Skills Assessment. LinkedIn users are able to take tests in the following, which when completed will show on their profile.
Adobe Acrobat, MS Excel, MS Outlook, MS PowerPoint, MS Project, MS SharePoint, MS Visio, MS Word, QuickBooks.
A typical assessment consists of 15 to 20 multiple choice questions and each question tests at least one concept or subskill. The questions are timed and must be completed in one session. Any results are kept private to you, and if you pass (in the 70th percentile or above), you will have the option to add a “verified skill” badge to your profile.
What’s been your favourite announcement or update on social from September? There’s plenty that happened we didn’t mention here, from Facebook’s journey into VR, and Instagram collaborative stories feature. Let us know if you think something deserves a mention.