21st Jul 2017
Welcome to the Search Kernel, Further’s Search Marketing round-up for January 2017. We’re up to the third edition already. Search is a tough nut to crack, so on a monthly basis we’ll be using our digital nutcrackers to make the core of this fast moving industry more digestible. We hope you enjoy reading our angle on Search and feel free to get involved in the comments below.
January was a quiet month for Google, but it did offer some insight on crawl budgets. The key points of the blog post in question were…
There were some interesting changes to the Google Android search app in January.
Firstly, if you’re connection is poor and goes offline, the app will keep attempting to search until it gets a connection back and returns a result.
(Image via venturebeat.com)
Secondly, the Google search app now shows useful widgets when you enter search on Android phones, to make it easier for users to find useful information and content.
In another change for mobile SERPs, Google has started testing Youtube videos in image results.
(Image via searchengineland.com)
Around a year ago Google claimed the “link:domain.com” advanced search still worked, but advised against using it. This month however Google has stated the query operator is in fact not worth using at all.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) January 11, 2017
Bing has decided to release data related to Valentine’s Day search and spending patterns from 2016 ahead of the special day next month. Although it is mostly based on Bing Ads insights, it offers some insight in consumer behaviour during February.
DuckDuckGo, the search engine that prides itself on privacy and not tracking users for data purposes, announced this month it has surpassed 10 billion user searches since its inception in 2008. It also confirmed a record day of 14 million searches on January 10th 2017 as part of the press release.
(Image via spreadprivacy.com)
A brand new feature that has possibly answered the prayers of many PPC practitioners. Not only it is possible to import Adwords campaigns into Bing Ads with few simple steps, it is also now possible to add Automated Imports. What this means is that there is now an option to add daily, weekly or monthly syncing from Adwords into Bing Ads, meaning, all changes done in Adwords will automatically get replicated into Bing Ads account. This covers anything from ad creatives to campaign budgets. Definitely a time-saver and another reason to consider advertising on Bing but I’m sure many of us will be double-checking these imports for first few times, knowing how ‘buggy’ new features can be.
Read more on Bing Ads Automated Imports.
Not too long ago Google changed its ad label colour from yellow to green. According to Google, this was done to bring a bit more harmony to the page by simplifying colours and elements on the SERP.
Well, it looks like Google is carrying out further tests, as such, the current green background might get removed and replaced with a simple green outline on a white background. Whether or not this is making users more difficult to distinguish ads from organic listings, it is very likely to be the intention of such change.
Ad extension scheduling has finally become available on Bing Ads, meaning, we’re now able to choose what days and hours to show certain extensions. This would come particularly useful for call extensions as there is no point displaying phone numbers out of business hours.
Read more on Bing Ads scheduling.
You can now share negative keyword lists across multiple accounts! Negative keywords, particularly account-level, is not something you check and update on daily basis but again, it can be a real time-saver when there is such a need. For instance, whenever there is a plane crash, airline providers and flight comparison sites would add negative keywords about this crash to avoid getting their ads triggered for these type of searches. And if you have multiple accounts i.e. split by the country or region, sharing such list at MCC level can become really handy.
Read more on this new AdWords feature.
If your landing page displays a phone number, this is an update to watch out for! From the 6th of February, Google will start showing automated call extensions by using the number displayed on your landing page of your ads. More importantly, if you also have active location extensions, Google will use a phone number specified for this location. There are options to opt out this feature, so for more details, have a read of this article here.
That’s it for this month. We release each edition on the last Friday of each month.
Written by Mark Hannant and the Further Search Team.