16th Aug 2017
UK and international removals specialist Robinsons Relocation has hired Further to help drive its digital marketing forward.
Established in 1895 – as you can see from the wonderful photo above* – and one of Britain’s largest removal companies, Robinsons Relocation is based in Oxfordshire with a fleet of over 60 vehicles and purpose-built warehouses in or around the UK’s major population hubs. Part of the Robinsons International Moving Group, it has access to global operations in over 180 countries, relocating in excess of 10,000 families every year.
Further’s work for the company has started with technical and content auditing of the Robinsons Relocation site which will inform design, messaging and user journey changes required to improve conversions. Meanwhile, Further’s paid digital team is tasked with restructuring and managing the PPC account to increase traffic to the site, targeting lower CPC and CPA for the client.
Anthony Robinson, Managing Director of Robinsons Relocation says “Further has a wealth of expertise in helping clients like us and really understand the commercial realities of what we are looking to achieve both on and off-site.This initial stage will set the foundations for what we hope will be a successful long term partnership between Robinsons Relocation and Further.”
*Archive shot from 1920s shows Robinsons moving a few items for the Natural History Museum in London.