Gravity Global

Further is now part of Gravity Global

Same team. Same culture. New possibilities.

Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global.

We’re still the same team with the same leadership, offering the same world-class digital marketing services, but now with the power of a global group behind us. This website is no longer receiving updates – for all of the latest news and insights please visit

Blog index

Paperchase – A company with a big problem

Funnily enough, I was just writing a lengthly post about social media and SEO when the Paperchase storm overflowed into my Twitter feed.

If you’ve missed the story, the full post is here (which currently ranks #3 in for "paperchase").

The basic story: Indie designer making a living blogging and selling designs, large company copies design and sells, while ignoring her requests to move the product from sale.

This is the claim – and it’s certainly causing Paperchase some big problems.

Since I’ve typed these few lines, there have been over 300 new tweets about Paperchase, as well as negative reviews on their Amazon page.

Many Twitter users are now saying they plan to boycott Paperchase unless the situation is resolved and the artist paid for their work.

It will be interesting to see how Paperchase handle this situation.

Update: Paperchase have joined Twitter to answer concerns. They claim the design was bought from an outside agency.


Leave a comment

* Required. Your email address will not be published.


Get in touch

Let’s make it happen. Drop us a message to find out how far we can take your business.

Your details will be stored only to allow direct response to your enquiry; they will not be distributed to any other party, or used for marketing purposes


47-49 Colegate
+44(0)1603 878240


69 Wilson Street
+44(0)1603 878240


Clock Barn
Little Baldon, Oxford
OX44 9PU
+44(0)1603 878240

Latest insights