Blog

Penguin…Panda…Six Survival Strategies for Google'’s Animal Kingdom

The SEO landscape has changed dramatically over the past few months. Google’s Panda and Penguin updates, with their penalties for duplicate content, low-quality links, over-optimised keywords and heavy ad...

Another creative writer joins SEO team.

Another creative writer joins SEO team.

Emily Buchanan has just joined Further’s ever expanding search team. Although she is officially known as an ‘SEO Consultant’, Emily definitely sits on the content creation side of the...

A gong for Europe?

A gong for Europe?

Great news for a Monday morning!  The finalists for the 2012 European Search Awards have just been announced –  and we’re a touch more than a little excited to...

Further welcomes new receptionist Ayesha!

Further welcomes new receptionist Ayesha!

Further is delighted to announce that our new receptionist has arrived, and is settling in well into her role here. UEA graduate Ayesha Bailey is enjoying her second week...

Get your business advert seen on YouTube…. If you pay, of course.

It seems that there’s no end to the amount of ways Google can make money from our internet browsing habits. From traditional pay-per-click (PPC) advertising to targeted adverts on...

Further. Now selling new cars!

Further. Now selling new cars!

Further’s VW campaign results in 94 car sales and a 181% Return on Investment (ROI) for the region’s premier motor dealership. In recent years, selling new cars has not...

Our 7 deadly social media sins

It goes without saying that social media is an incredibly powerful tool for businesses. Used correctly it can increase brand awareness, drive traffic to your site, lead to increased...

Googles 40 plus new changes. What does it mean to you?

The world of Search Engine Optimisation (SEO) has been undergoing some major changes recently. Not content with the ‘Search Plus Your World’ changes Google are making in order to plug...

Can you put a Price on dignity?

We all saw it coming; she had been quiet for too long. And this week, Katie Price proved that she’s either short of a few bob or the canniest...

Google's new Privacy Policy and what it means for you

Earlier this week Google announced an upcoming change in their privacy policy, which consolidates the previous 70+ (yes, you read that right!) privacy policies across different Google-owned products into...