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Fail fast or learn from what works? SearchLove, content strategies and the future of SEO

Test and learn. Try something, explore what works, measure what doesn’t, and adapt. Fail fast, learn quickly, and innovate. The layman knows this methodology as “trial and error”, but...

Mad men and lousy copywriters: writing style for bloggers and digital journalists

Mad men and lousy copywriters: writing style for bloggers and digital journalists

He’s staring at a virgin piece of paper laid out on the desk. His pen hovers over the blank sheet. Stumped, he leans back in his chair with a...

Facebook's social search engine: a beginners' guide for brands

Facebook's social search engine: a beginners' guide for brands

Finding a long-lost love. Checking-out a former colleague or college house-mate. There are two prime motives for using Facebook search. The first is to build a network, whether friends...

Seven questions every chief executive should ask about search and social marketing

“We should have thousands of fans on Facebook. We should be top of Google’s search rankings. While I’m at it, where is our mobile app?  Everyone else has already done...

Musicroom chooses Further to make online strategy sing

Musicroom chooses Further to make online strategy sing

From now on, Further will be selling sheet music. Not directly, of course, but for new client Musicroom who are part of the Music Sales Group which is the...

Direct Ferries brings Further aboard.

Direct Ferries brings Further aboard.

Europe’s largest ferry ticketing website, Direct Ferries, has appointed Further to manage its search strategy and campaigns. Founded in 1999, directferries.co.uk is an impartial website offering a quick and...

Paul Hill takes up post as Engagement Director.

Paul Hill takes up post as Engagement Director.

It seems ages since his appointment, but we’re delighted to be able to announce that award-winning journalist Paul Hill has joined Further as Engagement Director and a member of...

Never underestimate the power of your voice on social media…

Is your social media voice infiltrating the real world? The answer, of course, is yes. It has been for quite a while. However, to what extent has it done...

Ecommerce Tracking Tips – Getting the most out of Google Analytics

Ecommerce Tracking Tips – Getting the most out of Google Analytics

At Further we have a fair few ecommerce clients spanning a wide range of product types. Having spent the last six months on secondment to our Marketing Strategy team,...

Penguin…Panda…Six Survival Strategies for Google'’s Animal Kingdom

The SEO landscape has changed dramatically over the past few months. Google’s Panda and Penguin updates, with their penalties for duplicate content, low-quality links, over-optimised keywords and heavy ad...