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Search Kernel 12/16: your monthly search marketing news in a nutshell

In our second edition of The Search Kernel we’re looking at the events in December as well a brief look at 2016 with a few forward thoughts for 2017....

Further is looking for more excellent people

Further is looking for more excellent people

New business wins and increasing activity for 2017 with existing clients means we are looking for talented practitioners to join the team from Content Marketing and Outreach to Development,...

Further raises money for charity on Christmas Jumper Day 2016

Further played their part in this year’s Save the Children’s Christmas Jumper Day! We raised an admirable sum for Save The Children and even held a competition for the...

What is content marketing and how do you do it?

Great storytellers tend to use two tricks of the trade. The first is to send characters on a journey. Sometimes, an emotional change is charted. Sometimes, it’s about discovery and...

What is CRO? A quick guide to conversion rate optimisation

What is CRO? Well, let’s take it from the top: A conversion is the name given to when a visitor to your website completes a desired goal. This can be something...

In search of search: the history of Further

Further co-founder Steve Jaggard describes the early days of the search marketing agency that he co-founded with Zak Ireson in 2006. What’s your professional background? I started in advertising...

Why the world’s best football managers are great strategists

Jose Mourinho parks the bus at Anfield and gets panned by pundits and Liverpool supporters. He also gets what he came for: a Premier League point thanks to a...

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The Search Kernel: your monthly search marketing news in a nutshell

Welcome to first Search Kernel: Further’s monthly search marketing round-up. It’s called The Search Kernel because we know that search is a tough nut to crack, so, on a...

Further welcomes new Account Strategist

Further is happy to welcome Kate Barnes as Account Strategist. We’ve enjoyed throwing Kate in at the deep end and she’s already swimming like a champ, but see what...

Incrementalism: how to achieve small things that make all the difference

Something I’ve been referencing quite a lot recently in discussions about work and in meetings is the concept of incrementalism or making marginal gains. What is it? Incrementalism is...