Blog

Link building for SEO: an introduction to outreach

So, you’ve spent millions (or so it seems) creating your lovely new website and populated it with page after page of fresh, interesting, entertaining and relevant content. Good for...

Halloween!

As well as a terrifying buffet of seasonal treats, the Further team turned up in some brilliant Halloween costumes. Not included in this post are the 23 times the...

How trendy are you?

Google Trends is a useful tool to see how search around a given term or topic is waxing or waning. And, as such, it can also be used as...

Five free content monitoring tools to help you track topical themes and user engagement

You’ve laboured to craft your finest content. From fonts, to mobile-friendly layout, to eye-catching video and sweet touches of interactivity, it’s just as damn near perfect as you’ll ever get. Now...

The underrated power of scraping with Excel

Who doesn’t like to turning big jobs into small jobs? As an SEO analyst, I do, and when I discovered that I could scrape insightful data into excel –...

Five ideation tips

There’s a nagging question that every content marketer faces: what’s next? You’ve won awards and acclaim for your last big idea. The business is flushed with the success of...

8 essential SEO considerations to avoid a site migration disaster

In my four years as a search engine optimizer (SEO), I feel as though I have (unfortunately) experienced one too many website redesign disasters. The decisions to improve the...

Expanded Text Ads – do they live up to the hype?

Not long ago, Google announced the biggest change to their ad text format in 15 years – the introduction of Expanded Text Ads (ETAs). This was a natural transformation...

Donning lycra in aid of the Big C

Sunday morning saw another Further team taking on a challenge in aid of cancer charity, Big C – this time it was road cycling in the Tour de Norfolk with...

Welcome, Shakiba and Gill

Further is happy to welcome Shakiba Mohseni and James ‘Gill’ Gill to the team. Shakiba joins the Strategy Team as Account Strategist to work on a variety of contracts,...