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The Search Kernel January 2017 – Search Marketing Round-up

Welcome to the Search Kernel, Further’s Search Marketing round-up for January 2017. We’re up to the third edition already. Search is a tough nut to crack, so on a...

Stealing other people’s treasure: competitor bidding strategies for PPC

All companies dream of winning their competitors’ business. In Paid Search, there are many ways to make sure you appear alongside your biggest rivals on search engine results pages (SERP). Besides,...

The moment of orientation: does your website have what it takes to KEEP visitors?

It’s very likely that you’ve done it yourself. Looking for a company related to an area you don’t know too much about. You go to Google and make a...

Paid digital: the digital campaign educator, enabler and enhancer

Let’s get this out of the way straight away… I’ve lost count of the number of times I’ve heard someone say: “why would I pay for traffic when I...

Further welcomes new Head of Account Strategy

Further is happy to welcome Russell Ellis as Head of Account Strategy. Here is Russell in his own words: Place of origin: Cambridge Role at Further: Head of Account Strategy...

Further welcomes new Account Director Duncan Basford

Further is very happy to welcome Duncan Basford as Account Director for the Aetna International contract. Here, Duncan describes himself in his own words: Name: Duncan James Basford Place...

Further welcomes new Outreach Executive Sabrina Bucknole

Further is happy to welcome Sabrina Bucknole as Outreach Executive. Here is Sabrina in her own words: Name: Sabrina Bucknole Place of origin: Lowestoft Role at Further: Outreach Executive...

What marketers can learn from Adam Curtis’ Hypernormalisation

At the weekend I watched the latest Adam Curtis documentary, Hypernormalisation, the BBC iPlayer. It’s two hours and 45 minutes long. I was painting some coving. I feel like...

The importance of strategy in a disposable world

The importance of strategy in a disposable world

‘I can’t believe it’s February already… where is the year going?!’ How many times have you heard a version of that line relating to the perceived rapid erosion of our...

What could your company gain from website data analysis services?

One of our core areas of expertise is data analysis. But what does that entail, what is it used for and how can your company benefit from it? Customer...