Blog

How trendy are you?

Google Trends is a useful tool to see how search around a given term or topic is waxing or waning. And, as such, it can also be used as...

Five free content monitoring tools to help you track topical themes and user engagement

You’ve laboured to craft your finest content. From fonts, to mobile-friendly layout, to eye-catching video and sweet touches of interactivity, it’s just as damn near perfect as you’ll ever get. Now...

The underrated power of scraping with Excel

Who doesn’t like to turning big jobs into small jobs? As an SEO analyst, I do, and when I discovered that I could scrape insightful data into excel –...

Five ideation tips

There’s a nagging question that every content marketer faces: what’s next? You’ve won awards and acclaim for your last big idea. The business is flushed with the success of...

8 essential SEO considerations to avoid a site migration disaster

In my four years as a search engine optimizer (SEO), I feel as though I have (unfortunately) experienced one too many website redesign disasters. The decisions to improve the...

Expanded Text Ads – do they live up to the hype?

Not long ago, Google announced the biggest change to their ad text format in 15 years – the introduction of Expanded Text Ads (ETAs). This was a natural transformation...

Donning lycra in aid of the Big C

Sunday morning saw another Further team taking on a challenge in aid of cancer charity, Big C – this time it was road cycling in the Tour de Norfolk with...

Welcome, Shakiba and Gill

Further is happy to welcome Shakiba Mohseni and James ‘Gill’ Gill to the team. Shakiba joins the Strategy Team as Account Strategist to work on a variety of contracts,...

Supporting the Big C

Back in March we told you we would be supporting The Big C throughout 2016. And boy have we kept our word. Throughout March, Lee Carnihan treated us to...

My Work Experience Week at Further

Further comment: This week we’ve been lucky enough to be joined by Sam Bridges, a 15 year old work experience student from Hobart High School. We asked Sam to...