Blog

The Search Kernel: your monthly search marketing news in a nutshell

Welcome to first Search Kernel: Further’s monthly search marketing round-up. It’s called The Search Kernel because we know that search is a tough nut to crack, so, on a...

Further welcomes new Account Strategist

Further is happy to welcome Kate Barnes as Account Strategist. We’ve enjoyed throwing Kate in at the deep end and she’s already swimming like a champ, but see what...

Incrementalism: how to achieve small things that make all the difference

Something I’ve been referencing quite a lot recently in discussions about work and in meetings is the concept of incrementalism or making marginal gains. What is it? Incrementalism is...

Google Keyword Planner now gives you 4 years’ worth of data

When I utter the words ‘Google is giving us more data’, I barely believe it myself. But it appears to be true. Previously, Google Keyword Planner only gave us...

Google’s Mobile-First update: what it means and how to prepare

On November 4, 2016, Google announced the gradual roll out and testing of a new mobile algorithm called Mobile-First. This means Google will be putting even more focus on...

Brexit: a search story

On the 23rd June 52% of the UK voted to leave the EU. One of the biggest events for UK democracy in a generation, one that will surely cause...

The three pillars of a great client relationship

The myth Head-turning threads, easy charm and champagne by the jeroboam. Pop culture paints a glamorous portrait of how agencies look after clients. From Mad Men to Ab Fab,...

3 essential PPC tips for seasonal search spikes

If there is one channel that reflects real-time category trends and social movements, it’s digital. Whether that’s ‘Brad Pitt and Angelina Jolie’s break up’ or ‘Pret’s new Christmas sandwiches’,...

US Presidential elections – run up and aftermath: what search is saying

It’s 9.33am on November 9th and it’s a done deal. Donald J Trump will be the next President of the United States. I was interested to see what search...

The unsung hero of digital marketing: paid digital / pay-per-click / PPC

How paid digital is viewed Maybe I’m biased, but I think paid digital (PPC) is the unsung hero of many digital campaigns. Too often, pay-per-click is judged on direct ROI,...