How to analyse customer journeys and improve your website
To serve the needs of your customers, it’s important to consider the journey that each...
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Pitch to win: 7 tips for getting a website to link to you
One of the key ingredients of building links for clients is creating high-quality content that...
PR v marketing: what can digital marketing learn from public relations?
What’s the difference? To those working outside the marketing and public relations (PR) industries, it...
Search Kernel – June 2017 Search Marketing Round-up
Welcome to the Search Kernel, Further’s Search Marketing round-up for June 2017. Search is a...
Link disavow – why, what and how?
If you are involved with running a website, chances are you’ll have heard the term...
Who, what, when? Analysing social media traffic and demographics
If you’re a digital marketer and you want to start a social media campaign, it’s...
Writing for web: a content marketing editor’s guide
If you’re a web editor or freelance writer producing copy for an agency or brand,...
2017 General Election: a search story
The votes are in, Theresa May is recovering from an election headache, Jeremy Corbyn is...
The key to success in B2B digital marketing
Research shows that B2B (business-to-business) companies are far behind their B2C (business-to-consumer) colleagues when it...
Answering difficult questions: a day in the life of a data analyst
In this digital world, data is key to your business decisions. No more finger-in-the-air planning,...