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Why you need to bother with A/B testing

If you’ve looked at your site with a view to improving conversion levels, either on your own or with the help of an agency, you’ve completed a lot of...

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Five data analysis tools for understanding your digital marketing campaigns

As a data analyst in a digital marketing agency, it’s essential for me to collect, analyse and report data accurately. This means using tools that are proven to deliver...

Takeaways from Google’s SERP features and user-intent white paper

The rank-tracking aficionados at STAT have produced a white paper exploring how Google matches SERP features (featured snippet, app download, shopping etc) to user intent. User intent, as STAT...

Office Manager Carly Stanforth

Further welcomes new Office Manager Carly Stanforth

Further is delighted to welcome Carly Stanforth as Office Manager. Here is Carly in her own words: Name: Carly Antoinette Stanforth Place of origin: Norwich, but I grew up...

Further welcomes new Content Editor Helen Brooks

Further is happy to welcome Helen Brooks to the Content Marketing team in the new role of Content Editor. Here is Helen in her own words: Place of origin:...

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Creating content that builds brand and engages audiences: classic car enthusiasts

The Further content team love delving into people’s passions and knowledge about their favourite subjects. Early in January, the team asked six women to spill the beans on the...

Further celebrates Christmas in (’90s) style… in February!

Further is no fan of the conventional. While some companies spend their Christmas work do crammed into a packed restaurant alongside three other work parties, Further plumped for relaxed ten-pin...

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The Search Kernel February 2017 – Search Marketing Round-up

Welcome to the Search Kernel, Further’s Search Marketing round-up for February 2017. It may be a short month but rarely does that mean less activity in the online marketing...

A day in the life of a link builder

In the ever-changing landscape of SEO, it is increasingly difficult understand Google’s algorithms for search ranking. What we do know is that link building still plays an important role...

The History of SEO Part 1: Google search results and user experience

Welcome to part one of Further’s History of SEO series. As SEO has so many different elements and evolutionary stages, we’ve split this article into three parts to focus...