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Theresa May v Jeremy Corbyn: what are people Googling?

Answer The Public is a great way to see how people are searching for information around keywords. As an example, we put in ‘Jeremy Corbyn’ and ‘Theresa May’ to...

The difference between strategy and planning: a marketing manager’s guide

Strategy and planning: two key components of any good marketing, yet still either not fully understood or simply ignored by some marketing managers. Some will choose to ignore one...

6 simple magazine tricks to make your online content more engaging

As dwindling print sales mean a shrinking media industry, so more and more journalists are eking out a living in marketing. We would not be the first to point...

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Search Kernel – May 2017 Search Marketing Round-up

Welcome to the May edition of Further’s Search Kernel Welcome to the Search Kernel, Further’s Search Marketing round-up for May 2017. Search is a tough nut to crack, so...

Further line up against world’s best at The Drum Search Awards 2017

The Drum Search Awards 2017 were presented at a ceremony in London on 25 May and saw the Further team, once again, seated alongside some of the world’s leading...

In conversation with Senior SEO Consultant Mark Hannant

Mark Hannant, Further’s SEO Consultant of almost eight years, is embarking on a project to discover and nurture local talent. We decided to sit down with Mark to learn...

How to understand and improve staff wellbeing

Mental Health Awareness Week took place this month, making now a fitting time to discuss staff wellbeing and mental health in the workplace. Fighting the stigma As Office Manager...

Further nominated for three RAR Digital Awards 2017

Further has been nominated in three categories for the Recommended Agency Register (RAR) UK Digital Awards for 2017. Nominations in the RAR Digital Awards are coveted, as they are...

Do marketers know what to wear?

In an era of individualism, the creative industries have some of the most progressive views and rules on dress code and working life. But what does that mean I...

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Paid social: 10 reasons to include it in your digital marketing strategy

Have you ever been on Facebook, Instagram, Twitter or LinkedIn and seen the word ‘sponsored’ or ‘promoted’ alongside a post or piece of content? Then it’s likely you’ve seen an...