Blog

Further wins Kingswood Leisure

Kingswood Leisure Group choose Further to handle search and content marketing across seven UK and European sites. Following a recent pitch, we are delighted and excited to have been...

Anglian Water appoints Further as online marketing partner

More good news for the new year as utility company, Anglian Water, select Further to become a new online marketing partner. Further will offer strategic advice and practical support...

Hospices Benefit from Further's Crowd-sourced Christmas Campaign

The fairytale and philanthropy of the Christmas period was truly embraced by the folk at Further this year, as was our usual desire for digital innovation. Instead of sending...

#1LineEACH: Our Crowd-Sourced Christmas Story

During the festive season, we all want our money to go that little bit further. That’s why, instead of company Christmas cards, we like to put our cash towards a...

Further present Adnams with the EDP's Online Performance Award

Further present Adnams with the EDP's Online Performance Award

Further turned from award-winners to award-givers at last night’s EDP Business Awards – one of the showpiece events of the East Anglian corporate calendar. Our Managing Director John Thew...

Creating compelling copy: Further's in-house editorial guidelines

Creating compelling copy: Further's in-house editorial guidelines

How do you get the best links? You earn them with compelling content that is geared towards a relevant audience. How do you create compelling content? Explore how we...

Fail fast or learn from what works? SearchLove, content strategies and the future of SEO

Test and learn. Try something, explore what works, measure what doesn’t, and adapt. Fail fast, learn quickly, and innovate. The layman knows this methodology as “trial and error”, but...

Mad men and lousy copywriters: writing style for bloggers and digital journalists

Mad men and lousy copywriters: writing style for bloggers and digital journalists

He’s staring at a virgin piece of paper laid out on the desk. His pen hovers over the blank sheet. Stumped, he leans back in his chair with a...

Facebook's social search engine: a beginners' guide for brands

Facebook's social search engine: a beginners' guide for brands

Finding a long-lost love. Checking-out a former colleague or college house-mate. There are two prime motives for using Facebook search. The first is to build a network, whether friends...

Seven questions every chief executive should ask about search and social marketing

“We should have thousands of fans on Facebook. We should be top of Google’s search rankings. While I’m at it, where is our mobile app?  Everyone else has already done...