Further fully adopts search for charity

We love search here at Further - so much so that  we’ve just adopted the word ‘search’ to help support the children’s charity, I CAN. I CAN are a children’s charity which helps change the lives of children with language and speech difficulties. As part of fundraising efforts they are letting ...

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Pirates raid Twitter

Halfway through their competition, the #moonfruit hashtag was blocked from Twitter trending topics. The opinions I read on Twitter were split, some people thought the moonfruit campaign was spammy and glad it was gone, others thought Twitter were being killjoys. So was the block manual or part of a Twitter anti-spam ...

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New London abode up and running

As the Further client list grows, and more business is being won from the London area, it makes sense to have another place to meet with those existing and potential clients - and indeed to work from. Consequently, we have moved into Lemon Studios in Clerkenwell Road – the excellent ‘digital ...

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How Much Is An SEO Site Audit Worth?

I still only use my LinkedIn account on occasion. While I find it fascinating to see which of my business contacts know each other (6 degrees eat your heart out), I normally try to give more than I take with LinkedIn. One question that caught my interest a few weeks back ...

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And the bookings just keep on coming!…

We recently told you about the very early success of our new site and search strategy for Richardsons Boating Holidays. The new site at www.richardsonsboatingholidays.co.uk was the first ecommerce site the client has had, taking online bookings as well as brochure and booking requests. Just nine days after launch we reported that ...

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Is This The End For Voucher Site Affiliates?

There's no doubt that voucher and coupon affiliate sites are pretty heavy players within the affiliate marketing industry. It's quite ingenious; shopping online, getting to the checkout and seeing that all too familiar "Voucher Code:" box. Personally, those voucher code boxes slow down my transaction. Somebody is getting a better deal ...

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SEO Keyword Selection and Calculating Value

One of the most common mistakes I’ve seen when companies (or agencies) kick off an organic search marketing campaign is the keyword (or key phrase) research. Making comparisons to offline marketing, key phrase research is your market research, even though you’re “one step ahead” in the process. Traditionally speaking, a marketers’ ...

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Freedom success leads to new search projects.

Following the search marketing progress made during the back end of 2008 for Freedom Holidays (freedomholidayhomes.co.uk) the Kent-based cottage holiday specialists, Freedom’s owners, Norfolk Country Cottages, has appointed Further to carry out SEO for two more companies. Marsdens Cottage Holidays are the leading holiday cottage letting business in North Devon. Southwold ...

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The Google Sitelinks Guide

Sitelinks, those little extra links Google sometimes pops under website results have been around for a while now, but there’s a few things you should know about them, such as how you get them, what prevents Sitelinks appearing, the impact they have on your website and their place in search ...

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