Choosing a search agency. 10 simple questions to distinguish the ‘dream teams’ from the ‘donkeys’!

When selecting a new search agency there are, of course, the basic questions that most clients will ask. You know the sort, those normal questions that agencies are expecting and can prepare for - about things like ‘proven case studies’, ‘client list’, ‘client testimonials’, ‘ethical standards’ ‘in-house or outsourced’... These questions ...

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France Show 2010. Tickets break the 30,000 mark!

 Prospects are looking good in terms of potential visitor numbers for the upcoming France Show 2010 in January, a show Further promotes online to the public each year. Ticket registrations for the Earls Court consumer event are already up on last year with the total amount of individual tickets registered for ...

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Development Mistakes That Affect SEO

Here is a small array of developer mistakes which could have big complications to your site’s performance in the search engines. Web design and development companies all work in different ways with some having more or less SEO knowledge than others. And some simply make a lot of mistakes. Below ...

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Are you wasting money on search marketing?

This blog post could massively increase your online profits. Read on to find out why! First, let’s talk a little about the history of marketing on the web. Search engine marketing has been around in one form or another since the mid 1990’s. The term ‘search engine optimisation’ was coined some ...

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Search Query Conversion Analysis

One of the most useful ways of optimising Pay Per Click (PPC) activity is through search query conversion analysis. You really cannot be more accurate than to establish which keywords are driving profitable conversions on your site. Yahoo and Bing (Microsoft Adcenter) only offer Keyword Performance reports, so you cannot be ...

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