Google Panda / Farmer update is live in the UK

As of yesterday, April 11th at 12pm West Coast US time, Google officially announced the release of the Google Panda / Farmer update in all English speaking countries. The official post can be found here on the Official Google Webmaster Central blog. People are already reporting ranking drops and gains (although ...

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SEO Automation: The basics and benefits

SEO will often lead you to perform repetitive tasks. It's handy, that you will usually be performing these tasks on a computer; computers are the bee's knees at performing such tasks, and with little effort they can be processing mundane tasks while you sit back and watch cat videos (or work on a ...

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More Profitable Online Retailing Cont’d

Carrying on from Pete’s exceptional post last week, I’m continuing the summary of Further’s first e-commerce seminar, hosted at The Forum in Norwich. As Rob discussed what needs to be done to run a successful e-commerce site from an on page perspective, Mark picked up the trail with the darker ½ ...

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More Profitable Online Retailing

Tuesday 2nd March was an exciting day for Further as we hosted our first e-com seminar at the Forum in Norwich.   Big Glass building is Big - Credit Gerry balding  We had a great turnout as 80 people managed to get up at an ungodly hour and get themselves to the seminar ...

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Most Common Ecommerce SEO Mistakes

With Further’s first ecommerce seminar fast approaching we decided to write a post about common SEO mistakes on ecommerce websites. All too often we see ecommerce casualties crawl to our doors needing serious medical attention. So let’s get out the SEO medikit and patch these issues up. Multiple Product URLs This is common ...

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How SEO Scams Work

In this article I will attempt to explain a little about the methods used by crackers, scammers and spammers (I'll be calling them villains) to poison search engine results, automate mass exploitation and generally take advantage of everything they can to optimise their scams for search engines. As there are many methods used ...

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