21st Jul 2017
By the end of December, we’re thrilled to see that ticket registrations for January’s France Show 2009 at Earls Court have exceeded all expectations again; and now stand at 34,479.
Last year’s search and social media campaign for the client helped the Show to break all recent records; and saw us pick up the CIM Online Effectiveness Award along the way.
This year was always going to be more of a challenge and the campaign has involved a whole host of new initiatives, especially from a social media point of view with viral video and Facebook campaigns helping to bring in new online audiences. Conversion tracking has also shown that the new media partnership with the Telegraph Group has had a positive impact.
As Further Client Services Director Louisa Mann points out, "not only does the traffic have to be delivered, but the site itself has to maximize conversions as the only way to gain tickets before the event opens is to register via the France Show site. Having built the site and carried out the search marketing again this year, we are really pleased with the result. "
The France Show 2009 takes place 9th/10th/11th January at London Earls Court.Tickets are £10 per person and still available at www.thefranceshow.com