16th Aug 2017
It was a big night for us at the 2014 RAR UK Digital Awards in London last night – with the team walking away with the prized ‘Digital Strategy’ and ‘Content Strategy’ awards. The RAR (Recommended Agencies Register) Digital Awards are unique in that all agencies are benchmarked according to the ratings of its clients who are contacted and asked to rate their agencies across a number of criteria.
As Client Services Director, Lou Mann explains “We were ranked in the top 10 for six categories – which is a shock in itself considering the competition we were up against – but to walk away with these two honours for ‘strategy’ was a terrific result and testament to the team’s expertise and hard work throughout the past year which has seen so much change in our industry.”
Director of Strategy & Engagement Paul Hill added: “Successful content marketing is about aligning creativity with a clear and considered campaign strategy. We’re helping brands understand how to draw audience and channel insights from data and marry technical expertise with creativity to deliver commercial results. We’re telling brand stories in a way that’s geared to reaching the right people on the right channels with messages they’ll want to share. “It’s hugely satisfying to be recognised as one of the UK’s leading agencies in this field – and a well-deserved accolade for Further’s content and strategy team.”
“We’d like to say a massive ‘thank you’ to all those clients who made the effort to rate us with the Recommended Agencies Register” stated Further co-Founder, Steve Jaggard, part of the three man delegation at the ceremony. “It goes without saying that without their support such achievements would not be possible. We’ve always believed that location should not be a barrier to brands in need of leading edge thinking, effective work and first rate client service – and a number of last night’s results go a long way to proving the point.”