Further named as finalist for two content marketing awards
We’re delighted to announce that we have been shortlisted for two top content awards for our campaign to produce the world’s first driverless car policy.
Further is a finalist in the category of ‘Best Financial Services Campaign’ for The Drum Content Awards, and ‘Best Use of Search in a Content Campaign’ for The CMA (Content Marketing Association) International Content Marketing Awards.
Further’s ‘Driverless Insurance Policy’ campaign was delivered in partnership with content agency ToTheEnd and client Adrian Flux, a UK insurance provider. The aim of the campaign was to position Adrian Flux as an authority on driverless cars.
In addition to creating the first ever draft driverless insurance policy, we produced a driverless content hub, and delivered extensive outreach activity. We secured 200 pieces of branded coverage on news sites including The Guardian, Washington Post and Daily Mail, and 47 search-boosting back links. An Adrian Flux representative is also now on two government and industry panels.
This is not the first time this campaign has been highlighted by the industry as an example of innovative content marketing. The campaign has this year been a finalist for:
- The Drum Search Awards
- The European Search Awards
- London and South East Regional Pride (PR) Awards
The winners of both The Drum Content Awards and The CMA International Content Marketing Awards will be announced at ceremonies in London in November.
Learn more about our work with Adrian Flux and read further case studies here.