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Mattressman Appoints Further

One of the UK's leading suppliers of mattresses, bed frames and bedroom furniture has appointed Further as its search and social media marketing partner for 2013.

The Further team will work with Mattressman.co.uk on paid and organic search, online content marketing and social media strategy.

Mattressman was founded in East Anglia more than a decade ago by entrepreneur Andrew Kerry and has featured in The Sunday Times Fast Track 100 as one of Britain's fastest-growing companies.

The business was the first in the country to sell mattresses online after Mr Kerry created a special kind of reinforced box to protect the products from damage during shipping and allow for next day delivery.

Mr Kerry said: "I'm delighted to be working with Further on the next phase of Mattressman's growth. It was clear from the outset that the Further team had a clear view of what needs to be done and that they really wanted to work with us."

Louisa Mann, Further's Client Services Director, added: "Mattressman is one of the UK's great entrepreneurial success stories. We're proud to have been chosen to work with Andrew and his team across the range of online marketing activities this year."

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