Gravity Global

Further is now part of Gravity Global

Same team. Same culture. New possibilities.

Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global.

We’re still the same team with the same leadership, offering the same world-class digital marketing services, but now with the power of a global group behind us. This website is no longer receiving updates – for all of the latest news and insights please visit

Blog index

Magazines site launches as Christmas gift shopping starts.

This week saw the launch of our latest site build, that of

The new site has been created as part of a strategy to sell subscriptions to the leading monthly magazines of Archant, the UK’s no.1 independent publisher of regional and specialist interest magazines.

As the site name suggests, will provide visitors with the very best subscription offer available on their favourite magazines, which they can select and purchase online via credit or debit card.

For the first phase of marketing, Further will be employing Paid Search to drive targeted traffic, while offline visitors will be attracted to the site by a campaign across Archant’s own newspaper and magazine titles.

Titles available on the site include market-leading monthlies such as Photography Monthly, Professional Photographer, Sport Diver, Pilot, Canal Boat, France, Living France and French Property News, as well as
Archant’s total portfolio of county lifestyle magazines.

As Joe Gass, Further’s Technical Director commented, " we have worked to a tight timescale in order to get the site live in time for the Christmas season, the busiest season for gift subscriptions. The site, which has been designed and built with maximum search visibility in mind, also integrates with the back-end ordering system of CDS Global, Archant’s subscription fulfillment provider, to give a seamless solution. "

"This new site enables us to finally go head to head with the other multi-subscription portals" says James Parfitt, Archant’s Web Manager responsible for the project. "We’re really pleased with the end result, it looks good, it is easy for customers to use and has been built to allow us the flexibility to sell an unlimited number of titles."

Take a look at the site at now. Who knows, you may just find a perfect Christmas gift you hadn’t even considered?


Leave a comment

* Required. Your email address will not be published.


  • Rob / 12 years ago

    Looks like a promising site. Needs more titles though. Has potential. How about an SEO magazine!


Get in touch

Let’s make it happen. Drop us a message to find out how far we can take your business.

Your details will be stored only to allow direct response to your enquiry; they will not be distributed to any other party, or used for marketing purposes


47-49 Colegate
+44(0)1603 878240


69 Wilson Street
+44(0)1603 878240


Clock Barn
Little Baldon, Oxford
OX44 9PU
+44(0)1603 878240

Latest insights