Gravity Global

Further is now part of Gravity Global

Same team. Same culture. New possibilities.

Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global.

We’re still the same team with the same leadership, offering the same world-class digital marketing services, but now with the power of a global group behind us. This website is no longer receiving updates – for all of the latest news and insights please visit

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June Social Media Roundup

What’s going on in the world of social in June?

We’ve rounded up the key updates that happened in the world of social in June. Aiming to keep both marketers and brands up to date with social’s ever-changing landscape, here’s the news you need to know.


  • First up, Facebook flirted with their cryptocurrency yet again. This time they referred to the project as ‘Libra’, an apparent move away from the previously ‘coined’ name GlobalCoin, or FaceCoin. This will be their first foray into the world of Bitcoin. However, Arthur Hayes, CEO of the peer-to-peer cryptocurrency exchange company, BitMEX, said that project Libra will ‘destroy commercial and central banks’. Watch this space.
  • The platform also launched Bitmojis in Australia (due to roll-out globally by the end of the year). Similar to the much-loved version on Snapchat, these customised digital avatar characters can be used within Messenger and the Newsfeed.  What’s better at capturing your e-emotions than an avatar of your own face?

facebook bitmoji avatars

  • Facebook’s Business Pages will soon have a makeover too. Certain parts of the ‘About Page’ section are soon to be removed. These include Company Overview, Biography, Mission, Affiliation and Personal Interests. This will come into effect from August, so we recommend taking the time to consider how you will convey your brand’s story going forward. Perhaps through alternative sections such as the Page Description, or ‘Our Story’ section.


  • The Facebook-owned platform has added to its executive team with the onboarding of new COO – Justin Osofsky. Justin is the ex VP of global operations at Facebook. They have also hired two new heads, for marketing and analytics respectively.
  • The app itself has had some visual tweaks to both the Newsfeed and story sections.
  • Song lyrics are now available as a visual addition to Instagram Stories from the music sticker. Stories themselves now also feature within the Explore hub, thus increasing reach.
  • Instagram is also adding ads to its Explore feed! While some (consumers) may argue there are enough ads on the platform, it does provide businesses with another way to reach their Instagram audience. Check out what you can expect your new Explore feed to look like below. The changes look set to enhance the user experience, with a new way of exploring profiles coming into effect. This allows you to click on one image and then scroll through the others from there. This is in place of being able to view each image separately from the grid.

instagram explore feed ads


  • In the world of Twitter, the topic of ‘public interest’ is on the tip of everyone’s tongues. In a statement on their website at the end of June, Twitter said: “In the past, we’ve allowed certain Tweets that violated our rules to remain on Twitter because they were in the public’s interest, but it wasn’t clear when and how we made those determinations. To fix that, we’re introducing a new notice that will provide additional clarity in these situations, and sharing more on when and why we’ll use it.” In certain circumstances, expect to see this notice pop up on your timeline. Primarily, it will be for censoring Tweets from government officials.

twitter public interest notice


  • The B2B platform announced last month that their algorithm is changing how posts are ranked in user’s feeds. There will now be a transition towards tailoring content to the individual user’s professional interests. This means if LinkedIn decides that a user is likely to engage with a piece of content – based on their connections, who they’ve engaged with, etc – they will serve this higher in the user’s feed than viral content.
  • They have also announced a new custom CTA  (call to action) option for company pages. This could provide a new way to guide page visitors to relevant content.
  • The changes they’re making all look set to boost engagement. To encourage that further, it will now be possible to tag photos and send videos within messaging. This will encourage real conversation and professional relationships to form on the platform. Microsoft’s latest report even mentions LinkedIn as receiving ‘record levels’ of engagement recently! Something we have certainly witnessed on our client’s company pages.

In other news…

  • iTunes has announced they will soon shut and split off into three separate apps for music, podcasts, and TV.
  • Snapchat has now given select influencers their own in-app store run by Shopify, who have struck a deal with the platform.
  • Google AR features have proved popular among users – with the ability to view life-sized animals in AR through the search engine.
  • Starting from this summer, YouTube will roll out their new ‘virtual try-on’ feature within ads, allowing you to try on products virtually. It’s not ready yet and will initially only be available to selected brands such as MAC Cosmetics, but other brands could be able to use it soon.

So, that’s June wrapped up! Be sure to come back next month to learn about the latest developments across the top social media platforms and don’t forget that you can catch up on our previous instalments here.



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