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Introducing Phoebe Conner, Further’s first digital marketing intern

My interest in digital marketing

I’ve always had a fascination with the digital world, ever since I began to share my creative writing online as a teenager (those days predate the invention of ‘the cloud’, so hopefully no evidence of this remains!) As much as I love creating stories, in all their varying forms, I’ve also developed an interest in how to connect audiences with content.

What I’m most looking forward to while working for Further

There are lots of things that I’m looking forward to when it comes to working at Further. Firstly, a simple thing that means a lot to me is not having to move away from Norwich to progress my career. I really love the life I have here, so being able to grow professionally in this fine city is a fantastic opportunity.

I’m also looking forward to working with each team and area of specialism at Further. I have an idea in my head about what I will enjoy the most, but I am excited to see if that’s how it plays out. I’ll hopefully discover some new skills, strengths and interests along the way.

Not having a professional background in digital marketing, I think the next three months will give me invaluable industry experience, nurture the skills I already have and develop the ones I need to progress. Honestly, I can’t think of a better way to start my career in digital marketing.

My first week as an intern at Further

There’s no developing your photocopying skills or tea-making abilities on this internship – before my first week was over, I was already ‘Google Certified’ through Google’s Digital Garage programme. This has upskilled me on all the basic knowledge I’ll need for my internship as I work on placement with the different teams here at Further.

As someone that has become very familiar with researching and applying for internships over recent months, the quality of this programme is something that instantly stood out to me. It was quite a scary step for me to move away from an established position as a Specialist Mortgage Advisor in my previous company, but I’m confident that I’m making an investment in my future.

My potted career history

Since graduating with a degree in English Literature from Bath Spa University, I’ve had quite a diverse career path. I moved back to Norwich straight after university, and spent two years working as a Learning Support Assistant for a Special Educational Needs Department in a local high school.

I took a brief career break in 2014 – to find myself, work out what career I really wanted, the usual – and travelled around the USA for six weeks. I started in New York, and worked my way across the country, ending up in LA. Once back in the UK, I joined Lisa Angel, a local jewellery, accessories and giftware company, as a product/copywriter for their website. Here, I first got a taste of the skills needed for digital marketing.

In 2015, I started training as Specialist Mortgage Adviser with NatWest. During this time, I maintained a keen love of blogging, writing and sharing content on social media – getting back into a more creative industry was my long-term goal. I was saving feverishly and applying for internships, apprenticeships, work experience (anything!) within the digital marketing industry. My expectation was that I’d have to move to London and potentially fund myself for a while to achieve this. Then I discovered and applied for Further’s internship.

Hopes, dreams, achievements

My proudest moment

Travelling to the USA solo – camping my way through its National Parks, meeting the American side of my family and making some great friends along the way.

My interests

Reading (dystopian fiction and all things Margaret Atwood), travelling, writing… travel writing! Also, camping and (moderately paced) hiking.

Next on my bucket list

Initially, I thought it would be to save up and buy my first house, but I think I’ve had enough of mortgages for a little while. Perhaps another adventure in Canada or Australia first…

My best piece of life advice

Firstly, happiness is a journey and not a destination. Secondly, regularly remind yourself of the former.

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